Head of Property Marketing

Join to apply for the Head of Property Marketing role at Lloyds LivingScroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Reports To: Managing Director - Property ManagementWorking PatternOur work style is hybrid, which involves spending at least four days per week, or 80% of our time, at one of our office sites.About the RoleJoin us at Lloyds Living as we redefine what it means to manage property in the UK. We're on an ambitious journey to become one of the country's largest and most trusted landlords, creating vibrant communities and delivering exceptional living experiences. As we scale at pace, you'll be part of a dynamic team shaping the future of property management - where innovation, customer focus, and growth go hand in hand. This is your chance to make an impact and be part of something extraordinary.The Head of Marketing will lead Lloyds Living's B2C marketing strategy, driving brand awareness, engagement, and growth. This role requires strategic vision, creativity, and leadership to deliver impactful campaigns across digital and traditional channels.Key ResponsibilitiesStrategic LeadershipDevelop and execute Lloyds Living's property marketing strategy aligned with business objectives.Lead brand positioning across property marketing offerings and ensure consistency across all touchpoints.Build out a view of customer and demographics for targeted marketing campaigns.Manage property marketing budgets and ROI tracking.Team ManagementBuild and mentor a high‑performing property marketing team.Set clear goals and conduct regular performance reviews.Campaign DeliveryOversee multi‑channel campaigns including digital, social, print, and events.Ensure timely execution and quality of all marketing initiatives.Operational DeliveryCollaborate mobilisation and letting teams to ready developments for launch including marketing collateral.Track effectiveness of marketing efforts and prioritise.Stakeholder EngagementCollaborate with senior leadership and cross‑functional teams to support growth initiatives.Present marketing performance and insights to stakeholders.QualificationsOver 5 years proven experience in senior marketing leadership roles within the property sector.Experience building marketing teams in the property sector.Strong strategic and creative thinking skills.Expertise in digital marketing and analytics.Excellent communication and stakeholder management skills.Knowledge of brand development and content strategy.BenefitsA generous pension contribution of up to 15%An annual performance‑related bonusShare schemes including free sharesBenefits you can adapt to your lifestyle, such as discounted shopping30 days' holiday, with bank holidays on topA range of wellbeing initiatives and generous parental leave policiesAbout Working for UsOur focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We're committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long‑term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern. If you'd like an adjustment to the recruitment process just let us know. xpwpeyx If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.#J-18808-Ljbffr