Senior Product Manager

Senior Product Manager (Notifications and Lifecycle)Are you the right candidate for this opportunity Make sure to read the full description below.Join to apply for the Senior Product Manager (Notifications and Lifecycle) role at Palta — the #1 AI‑powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle. Simple Life is dedicated to empowering people to feel their best every day, offering a sustainable, personalized, and real‑life support approach. With over 17 million downloads and 300,000+ 5‑star reviews, Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies.We are looking for a strategic product leader to lead the strategy and execution of how we communicate with our users, driving long‑term retention, activation, and reactivation. You will build the CRM product roadmap, implement scalable systems, and work cross‑functionally with Engineering, Marketing, Data Science, and Core Product teams.Key Responsibilities:Own the end‑to‑end Notifications strategy, including push, Live Activity, and in‑app messaging.Balance retention uplift, irritation, and churn risk through evidence‑based decision‑making.Work with product teams across Simple to define the CRM journey according to existing and new product flows.Own the experimentation framework: hypothesis design, prioritization, segmentation, and implementation.Collaborate with engineering, design, analytics, and QA to deliver product changes and CRM‑driven experiences.Ensure alignment and consistency across CRM touchpoints and product surfaces.Drive deep analysis of user behavior, AHA moments, and retention levers; track and improve key metrics.Develop scalable CRM frameworks covering frequency, timing restrictions, cross‑funnel logic, and personalization.Develop requirements for analytics for operational monitoring as well as experimentation metrics.Ensure CRM quality via structured QA, localization workflows, and production monitoring.What we are looking for:Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C mobile products.Strong understanding of retention mechanics, activation funnels, and behavioral nudges.Experience growing at‑scale consumer products and improving user experiences for growth.Experience with messaging technologies (e.g., push notifications, Live Activity, email systems, or in‑app messaging).Strong technical fluency; able to work closely with engineering to provide requirements and set up processes.Proven ability to define strategy, manage roadmaps, and execute cross‑functional projects.Strong analytical skills; comfortable with dashboards, A/B testing, and data‑driven decisions.Experience with AI tools in work operations.Nice to Have:Experience in health, fitness, or wellness products.Experience building behavioral segmentation or user‑state machines.Hands‑on experience with Braze or similar platforms.What We Offer:A senior role with real influence over product growth.Autonomy in decision‑making and experimentation.A strong cross‑functional team and a data‑driven culture.Room to innovate, systematize, scale, and leave a mark.Perks and Benefits:Open‑minded teams, welcoming and inclusive culture, and the opportunity to make a real difference with a game‑changing health tech product.A competitive salary package based on your expertise, skill set, and impact on the product plus stock options.In‑office, remote, and hybrid work opportunities.Equipment you need to be happy and productive.A premium SIMPLE subscription.21 days annual leave, plus bank holidays (observed where you live).Flexible hours. xpwpeyx We focus on your results, not how long you spend at your desk.Position Details:Seniority level: Not ApplicableEmployment type: Full‑timeJob function: Product Management and MarketingIndustry: Software DevelopmentLocation: London, England, United Kingdom#J-18808-Ljbffr