Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

ABOUT THE COMPANYPlease make sure you read the following details carefully before making any applications.At myota, we’re transforming gut health with cutting‑edge science and clinically proven innovation. Founded by world‑leading microbiome scientists and seasoned operators, and backed by Europe’s top VCs, myota is pioneering a new era of prebiotic fibre products — clinically effective, patented, and built on groundbreaking research from MIT.With over 50,000 customers and strong adoption among doctors, dietitians and nutritionists, we’re already making a meaningful difference. Our clinical research programme spans partnerships with the NHS and leading universities, placing us at the forefront of evidence‑based gut health.Having developed the most clinically proven gut health product in the market, and with a rapidly growing B2B arm, we’re now on a mission to build the #1 direct‑to‑consumer gut health brand.You’ll be joining us at a pivotal moment — a small, high‑impact team on a mission to prevent and reverse the 1 billion cases of chronic disease linked to poor gut health. We’re here to extend healthy lifespans, one gut at a time.ABOUT THE ROLEWe’re looking for a commercial and operational leader to take full ownership of our D2C business — across growth, retention, product, and margin. This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction.You’ll set the strategy, own the execution, and shape the team — turning a proven product into a household name. You’ll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics.We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs — because it will be.WHAT YOU’LL DOOwn the full D2C P&L — with accountability for revenue, CAC, LTV, contribution margin, and paybackSet the vision and lead execution across acquisition, retention, product, and customer experienceBuild and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channelsScale lifecycle marketing through email, SMS, packaging, content, and product experienceBuild and lead a high‑performance growth and creative team, with strong agency and freelance supportOwn the digital experience: CRO, website, product merchandising (we use Shopify)Launch new products, bundles, and pricing strategies — from idea to executionCollaborate cross‑functionally with R&D, Ops, and Customer SupportUse data to drive day‑to‑day performance and long‑term forecastingRepresent the D2C business line with investors and in board‑level conversationsBuild & lead the D2C team (Influencer Manager, freelancers & agencies)WHAT WE ARE LOOKING FORYou’ve built or scaled a D2C business before — and want to do it again with serious ownershipDeep understanding of e‑commerce best practices across acquisition, retention, UX, organisation and tech stackProven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast‑moving environmentExperience owning a P&L and making commercial decisions with real consequencesStrategic thinker with founder energy — equally comfortable with spreadsheets and storyboardsYou know how to build and lead a team, but you’re still highly hands‑on yourselfA content obsessive with a proven track record of developing ideas that entertain and engage customers and community — building and activating brand, driving action, and tailoring execution xpwpeyx to each channelExceptional understanding for paid social (Meta, TikTok, etc) from media buying, optimisation, creative strategy to creative sourcingStrong experience in influencer marketing. From discovery and outreach, to negotiation and briefing – you know how to efficiently motivate thousands of creators to talk about your productConfident in marketing controlling, financial modelling (for D2C) and forecastingAdvanced across Shopify, GA4, performance marketing platforms, CRM and analytics toolsBonus points if you’ve scaled a subscription business, expanded to new geographies or launched new products to marketWHAT WE OFFERFull ownership of the D2C business — the strategy, the team, the outcomesMeaningful equity — you’ll share in the upside of a company with patented IP, a growing B2B arm, and a chance to build a category‑defining D2C brandA leadership seat in a mission‑driven company backed by Europe’s top investorsUnlimited holiday policyFlexible hybrid working — we’re based in London with our own office in a vibrant co‑working hub, typically in 3 days a week#J-18808-Ljbffr