Global Head of Enterprise Demand Generation

About the TeamThe Demand Generation team has the potential to be a key growth driver at Miro. Today its scope and impact are evolving with a growing focus on building scalable programs across the full customer journey from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership structure and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation.A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Partnering closely with sales product marketing marketing operations and analytics the team is responsible for defining and delivering integrated campaigns that create and capture demand converting it into qualified pipeline and revenue.About the RoleAs Head of Demand Generation you will be a key stakeholder in driving Miros global pipeline generation strategy and execution. You will define the vision scope and structure of the function and lead a team focused on delivering scalable measurable growth across both net-new and expansion audiences in close partnership with GTM teams.You will oversee core demand programs including LinkedIn campaigns content syndication and ABM execution. Youll collaborate closely with Sales to improve outbound effectiveness and work alongside marketing and sales operations to ensure targeting lead scoring and funnel mechanics are optimized for conversion and scale.This is a senior cross-functional leadership role that combines data-driven strategy operational rigor and hands-on execution. Your work will directly impact pipeline creation sales productivity and Miros revenue growth.What youll doDefine and lead Miros global demand generation strategy across new logo and expansion audiencesBuild and manage a high-performing team and agency partners across campaign execution ABM and content syndicationOwn strategy and execution for LinkedIn campaigns ABM programs and targeted syndicationCollaborate with Sales to enhance outbound strategy messaging and follow-up flowsPartner with performance marketing lifecycle and content to align programs and drive pipeline growthImprove MQL / PQL scoring frameworks and qualification models in collaboration with Sales and AnalyticsEstablish integrated funnel reporting and diagnostics to guide investment and improve conversionGuide content and creative efforts in partnership with brand and creative strategy teamsDefine and monitor KPIs across pipeline generation and funnel health with a focus on scalability and revenue impactWhat youll need8 years of experience in demand generation or integrated campaigns with 3 years in a leadership roleProven success in driving pipeline and revenue growth in SaaS ideally in both PLG and sales-assisted environmentsDeep experience in LinkedIn campaign strategy ABM execution and partner-led demand programsStrong understanding of lead lifecycle scoring models and funnel optimizationExperience managing teams xpwpeyx and agencies to execute integrated data-driven campaignsExcellent cross-functional collaboration skills - particularly with Sales Product Marketing and AnalyticsStrategic thinker with a test-and-learn mindset and strong executional disciplineFluent in marketing and sales tech stacks (e.g. Marketo Salesforce attribution platforms intent data tools)Whats in it for youCompetitive equity packageHealth insurance for you and your familyCorporate pension planLunch snacks and drinks provided in the officeWellbeing benefit and WFH equipment allowanceAnnual learning and development allowance to grow your skills and careerOpportunity to work for a globally diverse teamRequired Experience : ExecKey SkillsMarketing & Promotions,Attorney At Law,Jni,Airlines,ArtEmployment Type : Full TimeExperience : yearsVacancy : 1