Head of SEO

Have you got what it takes to succeed The following information should be read carefully by all candidates.OverviewAt On the Go Tours, we’re passionate about creating unforgettable travel experiences across 90+ destinations worldwide. As a fast‑growing company selling multi‑day travel experiences, we’re committed to helping curious travellers discover the world with ease, authenticity, and expertly planned itineraries.The RoleThis is a senior leadership role for an experienced SEO strategist who knows how to turn search demand into profit. You’ll own the SEO roadmap end‑to‑end, with a particular focus on developing data‑driven landing pages at scale, shaping our content strategy, and improving technical performance across our website.You’ll work closely with product, development, and marketing teams to deliver measurable growth—alongside a long‑term strategy to secure category leadership in travel search.Key ResponsibilitiesStrategic SEO OwnershipLead and execute a global SEO strategy aligned with traffic, ranking, and revenue targets.Act as the senior voice of SEO across the business, educating stakeholders and shaping priorities.Data‑Driven Landing Page GrowthBuild scalable landing page frameworks powered by data and automation (e.g. destinations, itineraries, travel themes).Write clear and structured requirements for developers, ensuring SEO scalability is built into the CMS and codebase.Identify opportunities for new page creation based on search demand, competition, and commercial goals.Content & Experience StrategyBuild a long‑term content strategy that positions On the Go Tours as the most trusted and useful resource for tour planning.Define SEO content briefs and frameworks for writers, editors, and external agencies.Technical SEO & Site PerformanceWork with developers to deliver improvements across crawlability, speed, Core Web Vitals, indexation, structured data, and international SEO.Lead regular site audits and continuously improve site health across all devices and countries.Measurement & ReportingBuild dashboards, forecasts, and performance reviews for leadership.Own SEO reporting across rankings, traffic, conversions, and ROI.Champion a test‑and‑learn approach using data, experimentation, and insight.What We’re Looking For5+ years of hands‑on SEO experience, ideally in e‑commerce, travel, marketplace, or multi‑market sitesExperience working in‑house responsible for strategy and executionProven success building programmatic or data‑rich landing pages that drove traffic & bookingsAble to write detailed requirements and partner closely with developersStrong experience leading content strategies, keyword frameworks, and page‑level optimisationA growth mindset: commercially driven, analytical, proactive, and experiment‑orientedAbility to turn large datasets into actionable strategiesClear communicator who can influence senior teams and partner cross‑functionallyNice to HaveExperience with international SEO and hreflangTravel or tourism industry experienceExperience in site migrationsFamiliarity with AI‑powered content workflows, schema automation, or CMS architectureBasic knowledge of SQL, Python, or data visualisation toolsWhy Join UsShape the SEO future of a global travel brand with huge runway for growthWork with a collaborative team that values data, initiative, and fresh thinkingAccess to real development resources—this is a build & scale role, not a maintenance roleBe part of a company where curiosity, culture, and adventure are part of everyday lifeUp to 1‑2 days working remotely.Opportunities for professional development and career growth.Collaborative and supportive work environment.Travel discounts and perks. xpwpeyx 25 days holidayEmployee Assistance ProgrammeThe right person will need to be based in our Manchester office; if your dream is for a remote position then unfortunately this won’t be the right opportunity for you. We are looking to recruit directly, so no recruitment agency applications please.#J-18808-Ljbffr