Senior Content Strategist | Remote

Build the strategy that educates engages and scales Koinlys voice At Koinly were looking for a Senior Content Strategist to lead how we educate attract and engage users across every channel from blog and SEO to social partnerships and thought leadership. Youll own the content roadmap shape how Koinly shows up across platforms and manage contributor workflows to ensure everything we publish builds clarity trust and impact. Working closely with our Product Marketer and Community & Partnerships Strategist you’ll help keep our messaging consistent and meaningful across every channel where Koinly speaks. We’re a fully remote‑first async‑first startup with product‑market fit in a booming domain: crypto taxes. If you value autonomy technical excellence and clear communication over meetings and process complexity Koinly is the place for you. Quick facts Main responsibilities: Lead Koinly’s content strategy across SEO, social and thought leadership, managing production and ensuring every piece works together to build clarity, trust and growth. Team: Marketing Report to: Head of Marketing Location: Remote – Europe Salary: USD $55K‑65K Employment type: Full‑time (contractor – B2B) Experience level: 6+ years Start date: ASAP About the Sr. Content Strategist role Bring one coherent strategy to all of Koinly’s content so users get clear trustworthy guidance on complex crypto tax topics. This role aligns voice and priorities across channels and ties what we publish to measurable growth. What you’ll do Own content strategy and roadmap. Set priorities, themes, cadences and success metrics across blog, SEO, social and thought leadership. Drive SEO growth. Build content architecture; ship high‑intent pieces; run refreshes; lift rankings and activation on core terms. Lead social strategy. Define narratives and calendars for LinkedIn, X, YouTube; set KPIs for reach, engagement, watch time, subscribers and email signups; guide creators without executing. Lead channel expansion. Run time‑boxed experiments across newsletters, podcasts, communities / Reddit, guest content and syndication. Set clear KPIs (traffic, subscribers, assisted signups). Scale winners, sunset misses, document playbooks. Run thought leadership. Shape Koinly’s POV with founders / SMEs; publish exec posts, data studies and explainers; place guest content where it drives authority and demand. Coordinate PR and communications. Maintain a lean PR calendar; manage press notes, journalist outreach and contributed articles; align messages across owned and earned. Editorial operations and governance. Own briefs, outlines and QA; guide writers, designers and presenters; enforce voice, tone and style; run contributor workflows without direct line management. Launch operations. Plan and ship campaigns with clear owners, timelines and approvals; create repeatable playbooks. Information architecture and standards. Define content models, templates and internal style guides; ensure consistency across site sections and languages. Analytics and experimentation. Build simple dashboards; track rankings, engagement, activation and conversions; A/B test headlines, formats and CTAs; codify learnings. Tooling and CMS ownership. Maintain GA, Ahrefs / SEMrush, CMS and YouTube Studio; keep taxonomies, redirects and hygiene tight. Cross‑functional alignment. Partner with Product Marketing, Partnerships and Support on launches and lifecycle moments to keep messaging coherent end‑to‑end. What you bring 6 years in content strategy / SEO / editorial for B2C / B2B SaaS, fintech or crypto. Strong on‑page and YouTube SEO with a track record of channel growth. Proficiency with Ahrefs / SEMrush, Google Analytics and modern CMS workflows. Social strategy experience for X and YouTube; platform‑native thinking. Excellent editing and project management in async environments; comfortable guiding freelancers / agencies. English minimum of C2 written / spoken. Bonus points if you’ve Crypto, fintech or tax content experience Tech SEO knowledge Experience supporting PR or media outreach efforts Familiarity with localization or multi‑language content programs Comfort scripting or planning content for video or podcasts Experience building or scaling content functions from the ground up Why join Koinly A profitable bootstrapped startup in a hyper‑growth industry. High autonomy, async‑first, deep work, minimal meetings. Lean team with big impact: millions of users, only 39 people company‑wide. No bureaucratic bloat, no corporate theatre. Remote, flexible working hours, async by default. Ready to shape the voice and strategy behind Koinly’s content? Apply now and help us turn complex crypto tax topics into clear, trusted, high‑impact content. The hiring process Apply with CV / LinkedIn brief answers. 15‑30 minute intro call with People Ops. 60‑90 minute take‑home assessment. 30‑45 minute sync task review with Head of Marketing. 45 minute call with Chief of Staff. Offer. Due to the nature of our business and external requirements we perform background checks on all potential team members passing which is a prerequisite to join Koinly. #J-18808-Ljbffr