Marketing Automation Executive

2 weeks ago

Manchester, United Kingdom The Portfolio Group Full time

Our client, a fast-growing B2B services organisation, is seeking a Marketing Automation Executive to join their expanding marketing function. Represented exclusively by us, this role offers the chance to work on high-impact automation and demand-generation projects while developing your career within a supportive and ambitious team

Based in central Manchester, you'll play an important role in delivering multi-channel automation campaigns, optimising lead-nurture journeys, and enhancing client engagement. This is an excellent opportunity for someone who thrives in a fast-paced environment and wants to make a measurable impact on both acquisition and retention activity

Day to Day

Support the CRM/Automation Manager in building, deploying, and optimising campaigns within the team's marketing automation platform (e.g., newsletters, nurture journeys, webinars, events, gated content).
Develop and execute A/B testing plans to enhance campaign performance, segmentation, and audience engagement.
Coordinate, schedule, and report on weekly and monthly client and prospect newsletters.
Manage automated nurture workflows designed to drive engagement and deliver high-quality marketing-qualified leads.
Collaborate with cross-functional stakeholders to support client-communication strategies that enhance product usage and improve retention.
Regularly audit and maintain data quality within the lead database, ensuring accuracy, segmentation, and compliance.
Support ongoing performance analysis and campaign reporting to inform optimisation and continuous improvement.

YOU?

Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Mailchimp) - essential.
Proven email marketing and campaign execution experience.
Strong communication skills and confidence working with stakeholders.
Analytical mindset with excellent attention to detail.
Strong organisational skills and the ability to meet deadlines.
Previous B2B marketing and CRM experience (e.g., Salesforce) is beneficial but not essential.

If you enjoy problem-solving, thrive in a collaborative environment, and want to push your marketing automation skills further, this role offers exceptional room for growth

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INDMANJ

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