Head of CRM

2 days ago

York and North Yorkshire, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer! Full time

Get AI-powered advice on this job and more exclusive features.We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM.Our client has doubled their sales in two years thanks to serious digital investment.They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience.Key to their continues success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty both in the UK and internationally.The Role:Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a “can do” attitude,Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyaltyOwn and manage personalisation and recognition through all customer communications channelsCollaborate with internal departments to create a best-in-class experience for customersWork closely with the data and analytics teams to inform CRM decision makingTake ownership of testing and reporting on KPIsKeep a keen eye on the latest MarTech and industry news to ensure the brand are at the forefront of CRM innovationDrive forward the approach to data capture to provide actionable CRM insightThe PersonHighly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc)Proven experience leading and growing a high performing CRM team within an ecommerce environmentAble to liaise and influence key senior stakeholdersA commercial and data driven marketer who is able to think creativelyFor much more information please apply immediatelySeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and AdvertisingIndustriesRetailGet notified about new Head of Customer Relationship Management jobs in North Yorkshire, England, United Kingdom. #J-18808-Ljbffr

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