Marketing Performance Executive

Join to apply for the Marketing Performance Executive role at Paragon Banking Group PLC A Platinum Investors in People employer and an award‑winning UK bank, focused on growth. Our customers include savers and businesses across the UK, and we help them achieve sustainable success through specialist expertise. About the Role We’re looking for a Marketing Performance Executive who can grow in a friendly, flexible and inclusive environment. You’ll work closely with the Senior Marketing Performance Manager to analyse, optimise and report on digital marketing performance. Responsibilities Marketing performance analysis – track and evaluate digital channel metrics (e.g. PPC, SEO, Email, App Stores) using GA4, GTM, Power BI and Adobe to assess campaign effectiveness and customer behaviour. Campaign support & optimisation – assist with planning, execution and analysis of paid ads (Google, Meta, TikTok, LinkedIn, X) and email campaigns using Adobe Journey Optimiser. Measurement & reporting – build KPI frameworks with the Senior Marketing Performance Manager and deliver regular ROI and spend‑efficiency reports. Technical tracking & data integration – manage tagging and tracking workflows (e.g. GTM, Adobe, Bitly) and collaborate with data teams to link marketing activity with back‑end data for actionable insights. Cross‑team collaboration & strategic insight – advise marketing teams on performance improvements and use market trends, competitor analysis and emerging tools to evolve strategies and measurement models. Qualifications Marketing analytics experience – background in marketing performance analysis or data analytics, ideally in a fast‑paced or agency environment. Digital measurement & tagging expertise – solid understanding of GA4 and GTM for tracking and measurement. Media platform knowledge – familiarity with digital advertising platforms such as Google Ads, Meta, TikTok, LinkedIn and Adobe. Data visualisation experience – proficiency in Excel, Google Analytics, Data Studio and Power BI for processing and presenting insights. Communication and stakeholder engagement – ability to present findings clearly to both technical and non‑technical audiences and collaborate effectively across optimisation, compliance, finance and IT. What We Offer Generous Holiday Allowance – 25–30 days plus birthday, Christmas Eve and New Year’s Eve day off, with the option to buy or sell up to a week’s leave. Share Save Scheme – annual chance to purchase shares in Paragon at a discounted rate. Profit‑related Pay – share in annual profit with eligible employees. Pension Plan – up to 10% salary contribution. Family‑friendly policies – enhanced parental pay and paid time off for fertility treatment. Employee Discounts – across entertainment, travel, shopping, motoring and more. Volunteering Day – one paid day per year to support causes you care about. Life Assurance and Personal Accident Cover. Working Hours Monday to Friday – hybrid model with 2–3 set days in the Solihull office. Inclusion We are a Disability Confident Employer and welcome applications from those with disabilities, long‑term health conditions or who are neurodiverse. If you need adjustments to the recruitment process, please contact our recruitment team. Equal Opportunities We value diversity and are excited to hear from passionate individuals. As an equal opportunities employer, we welcome diversity and support an inclusive workplace. Our Equality, Diversity and Inclusion Network works to build a more equal, diverse and inclusive business. Additional Information Further information on the role can be found in the Purpose and Performance Profile (PPP), which is downloadable on this page. Applicants must have the right to work in the UK; visa sponsorship is not offered. #J-18808-Ljbffr