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Brand Manager, DACH

3 weeks ago

Greater London, United Kingdom AFM - Association Française du Marketing Full time

Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World's Most Ethical Companies since 19 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect. Role As the Brand Manager for the DACH region, you will play a key role in shaping and delivering Molton Brown’s growth strategy. Working closely with the Senior Brand Manager, you will help plan, execute, and drive impactful marketing and trade marketing initiatives across the region. You will act as a strategic partner to our German sales team, collaborating to strengthen our presence and accelerate business performance. This is a pivotal role within the business, as DACH represents our third-largest region. While brand awareness is still developing, there is significant opportunity ahead, and you will be central to elevating Molton Brown’s visibility and success in this important market. What you will do Regional marketing campaign planning & execution Building on the DACH marketing strategy and specific campaign objectives, tailor activation plans relevant to your region with the ambition to drive the brand strategy. Execute these plans in a timely and cost-efficient way, ensuring your regional sales team is informed and on boarded. Regional Trade Marketing planning and execution Building and executing the trade marketing plan for the local DACH retail partners. Tailor the plans and excite and delight our shoppers to each and every retail partner. Agency briefing and cross functional team collaboration Partner with external agency for PR and media briefing and be the key lead person. Foster strong collaboration internally with cross functional teams. Regional budget monitoring, optimise marketing spend by Having clear visibility on YTD and YTG marketing spend to ensure that the business priorities are sufficiently supported while not overspending budget. Establish clear objectives with every marketing spend in order to measure ROI and refine future executions. Have a smart approach to make any marketing investment work harder for the brand in order to maximise ROI. What you will need Educated to degree level or equivalent, preferably within Marketing 3+ years, preferably in the beauty or luxury industry English & German-speaking in a professional capacity Commercially minded Strong diplomatic and interpersonal skills Demonstrable written and verbal communication skills Highly organised with strong attention to detail Proactive with a high level of initiative and a clear focus on delivering tangible results Ability for travel within Europe How we work Having been selected among the World's Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers. Hiring Process Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community. Want to learn more If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/ #J-18808-Ljbffr