Senior Marketing Manager

Senior Marketing Manager (15‑Month FTC) The Senior Marketing Manager will lead the development and execution of consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. Reporting to the Head of Marketing Campaigns & Media, the position has two direct reports and manages a team of three. This role is pivotal within the Marketing team and the wider UPI UK & Eire business. Immediate start preferred; candidates with a notice period of up to one month will also be considered. Upcoming Titles The Super Mario Galaxy Movie Michael The Odyssey, directed by Christopher Nolan Untitled third Minions movie Untitled Steven Spielberg movie Sense & Sensibility Key Responsibilities Develop and implement industry‑leading marketing campaigns for assigned Universal theatrical releases, ensuring delivery within budget. Manage projects with significant strategic and/or financial impact. Lead, mentor, and develop a team of three marketing professionals, overseeing workload, performance, and fostering a collaborative, high‑performing culture aligned with business objectives. Champion each assigned title internally and externally to ensure focus and visibility across teams and agencies. Work closely with the Creative Services Manager and Global Creative team to deliver campaigns tailored to the UK market. Brief and manage external agencies (creative and media) to ensure alignment with strategic positioning. Project manage integrated campaigns across Publicity, Trade Marketing, Partnerships, Creative, and Data & Insights, ensuring timely and budget‑compliant execution. Manage social agency activity for allocated titles, ensuring consistent and engaging content throughout the campaign lifecycle. Review and refine digital media plans leveraging paid, owned, and earned channels. Drive new initiatives and ideas that maximize ROI and box office performance, partnering with relevant senior managers for special projects and experiential activations. Act as a market expert, sharing insights and best practices to inform strategy and maintain competitive advantage. Identify efficiencies and deliver best‑in‑class campaigns in partnership with the Head of Marketing Campaigns & Media and Marketing Director. Specific Deliverables Campaign Development Develop fully integrated marketing plans for each assigned release, including clear communication strategies, defined target audiences, and media plans. Ensure all marketing strategy documents are accurate, well‑drafted, and maintained within planning systems. Monitor and evaluate campaign performance against objectives. Insights, Data & Reporting Leverage internal and external data sources to optimise campaigns and maximize box office performance. Define territory‑specific insights and incorporate learnings into campaign strategies. Share key insights across teams to inform strategic decisions. Utilise test‑and‑learn opportunities from media activity and disseminate findings to relevant stakeholders. Budget Manage the budget for each assigned project or theatrical release. Ensure delivery within the agreed P&L budget while achieving the optimal balance between cost efficiency and quality for all activities. Communication Host regular team updates to encourage fresh, relevant ideas, ensure campaigns evolve in line with release expectations, and maintain strategic alignment. Provide regular updates to the Head of Marketing Campaigns & Media. Collaborate with EMEA and HO teams to share ideas and deliver campaign updates; attend cross‑territory meetings as the UK representative and circulate key notes to relevant departments. Represent Universal Theatrical at company launches, media events, promotional partner activations, and exhibitor events. Attend company conferences and meetings as needed to represent the UK theatrical team. Communicate and liaise with production companies and filmmakers during campaign planning, as required. Digital & Social Monitor paid media performance across major digital platforms to ensure delivery against audience targets and KPIs. Partner with Global Digital and Creative teams on content rollout, identifying asset gaps and territory‑specific needs. Oversee regular digital reporting and measurement against defined KPIs. Manage social agency briefing, approve content calendars, and ensure tone and assets align with campaign objectives. Incorporate intelligent data collection and reuse across Universal’s digital estate. Work closely with Publicity to execute influencer and content creator strategies. Leverage the latest social media trends to ensure creative content effectively engages target audiences. Creative Collaborate with the Creative Services Manager, Head of Marketing Campaigns & Media, and Global Creative team to develop creative campaigns and communication strategies. Adapt, develop, and implement creative campaigns for each assigned release. Ensure all communications across functions remain on strategy and within brand guidelines. Agencies Provide clear written briefs to all appointed agencies, outlining expectations and deliverables. Proactively manage agencies to deliver high‑quality plans and materials. Work with the Creative Services Manager to maintain a balance between cost efficiency and quality. Publicity Partner with the Publicity team to ensure full integration throughout campaign planning and execution. Collaborate with the publicity lead to maintain strategic alignment across all activities. Innovation Identify and recommend fresh, strategic ideas to enhance each campaign. Proactively share examples of innovative marketing – both tactical and strategic – to inspire new thinking within the team. Organise and lead creative kick‑off brainstorms for each film to generate tailored ideas aligned with objectives and subject matter. Collaborate with the Senior Manager, Special Projects, Events & Experiential to deliver impactful activations that maximise ROI. Key Competencies Strategic thinker Self‑starter with strong autonomy Results‑driven with ability to turn ideas into action Relationship builder and team player Inspires creativity and innovation Strong communicator Passionate about film About You Deep understanding of the full marketing mix and ability to deliver innovative campaigns. Proven experience in theatrical marketing with a strong track record of success. Expertise in digital marketing, including social media strategy and agency management. Strong interpersonal skills with the ability to build relationships internally and externally. Excellent written, verbal, and presentation skills. Highly organized with the ability to manage multiple projects under tight deadlines. Experience working in a fast‑paced, dynamic environment. Strong knowledge of the theatrical market and landscape. Skilled in creative development and agency management. Demonstrated line management experience. Additional Information As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com. #J-18808-Ljbffr