Paid Media Specialist

OverviewJob Description. This role is based in our 5 Howick Place, London office.Paid Media Specialist– Join Our Centralized Digital Marketing TeamAre you ready to make a real impact in the world of digital marketing? At Informa, we’re looking for a talented Paid Media Manager to take the reins of high-spending brand campaigns and drive exceptional results across Search, Social, and Display channels. If you’re passionate about innovation, data-driven strategies, and delivering industry-leading performance, this is your opportunity to shine.Your ImpactAs a Paid Media Specialist, you’ll play a pivotal role in Informa’s centralized digital marketing team. You’ll lead the charge in managing paid media campaigns for multiple brands, ensuring they exceed industry benchmarks and deliver outstanding results. Your creativity and strategic thinking will help shape the future of our digital marketing efforts.What You’ll DoDesign and Optimize Campaigns: Develop, execute, and refine paid media strategies across Search, Social, and Display channels for a diverse portfolio of brands.Drive Growth: Identify opportunities to enhance campaign performance and unlock new avenues for growth.Leverage Data: Analyze campaign data to uncover insights and make informed, strategic recommendations.Collaborate Across Teams: Work closely with digital marketing colleagues to create integrated strategies that amplify results.Stay Ahead of Trends: Keep up with the latest industry developments and implement cutting-edge best practices.Your Growth JourneyAt Informa, we’re committed to your professional development. You’ll work alongside experienced colleagues who will mentor and guide you as you :Master Paid Media: Hone your expertise in advanced paid media strategies and tools.Expand Your Knowledge: Gain exposure to multiple facets of digital marketing and build cross-functional skills.Innovate: Shape creative and impactful campaigns that set new standards in the industry.Advance Your Career: Join a fast-growing team with ample opportunities for career progression.If you’re ready to take your paid media expertise to the next level and thrive in a collaborative, innovative environment, we’d love to hear from you. Apply today and be part of a team that’s redefining digital marketing excellenceQualificationsWhat You’ll Bring to the RoleWe’re looking for a Paid Media Manager who combines technical expertise with a passion for innovation and collaboration. Here’s what you’ll bring to the table :Your Skills and ExperiencePaid Media Expertise: Hands-on experience managing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and Display channels.Technical Skills: Campaign creation and management, keyword planning and research, budget management and optimization, audience targeting and segmentation, data analysis and reportingTools Proficiency: Google Analytics for performance tracking, Excel and Google tools for data management and insightsCommunication Skills: Ability to explain complex concepts clearly and effectively to stakeholders.Analytical Mindset: A detail-oriented approach to problem-solving and decision-making.Drive for Innovation: A proactive attitude to challenge the status quo and explore new opportunities.What Makes You Stand OutProactive Learner: A natural curiosity and eagerness to stay ahead in the ever-evolving digital marketing landscape.Data-Driven Decision Maker: Confidence in using data to inform strategies and optimize results.Collaborative Spirit: A team player who thrives in a dynamic, fast-paced environment.Commitment to Excellence: Pride in delivering high-quality work that exceeds expectations.If you’re ready to bring your skills, creativity, and passion for digital marketing to a team that values innovation and collaboration, we’d love to hear from youAdditional InformationWe believe that great things happen when people connect face-to-face. That\'s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to sayOur benefits include :Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you\'ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job. #J-18808-Ljbffr