Head of Customer Marketing

About Us Vinarchy. Redefining Wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass. About the role For a 6-month Maternity cover, Vinarchy are looking for a Head of Customer Marketing who will be responsible for developing and executing customer‑centric marketing strategies that drive brand engagement, sales growth, and loyalty across all key touchpoints in the European market. This includes off‑premise and on‑premise channels, with a particular focus on creating tailored campaigns for multiple markets. The successful candidate will have a deep understanding of the FMCG industry, consumer behaviour, and the nuances of the retail and on‑premise landscapes, with a proven track record in delivering impactful customer marketing strategies. Key Responsibilities Include Customer Marketing Strategy – Develop and execute the overarching customer marketing strategy for the Europe (Uk / EMEA) region, aligning with global brand objectives and regional business goals. Create tailored strategies for off-premise and on-premise channels that engage customers, drive sales, and strengthen the brand's market position. Retail Marketing Leadership – Lead the creation of innovative and impactful retail marketing programmes across key European markets. Develop strategies to enhance brand visibility and consumer engagement in‑store/in outlet, driving footfall and conversion in both traditional retail and customer e‑commerce channels. On‑Premise and Off‑Premise Activation – Oversee marketing activities across the on‑premise (restaurants, bars, hotels) and off‑premise (supermarkets, wine retailers, e‑commerce platforms) channels. Tailor campaigns to each segment's unique needs, ensuring alignment with regional consumer trends and the brand's positioning. Customer Insights & Data Analysis – Utilise data and consumer insights to inform and optimise customer marketing strategies. Conduct market research and collaborate with sales teams to ensure marketing initiatives are aligned with customer needs, local market dynamics, and industry trends. Collaboration with Sales Teams – Work closely with regional sales teams to ensure that customer marketing campaigns are effectively integrated with the sales strategy. Provide marketing support for key accounts, helping to drive in‑store and online visibility for the brand. Promotions & Trade Marketing – Design and implement promotional campaigns and trade marketing initiatives to support product launches, seasonal activations, and key account growth. Work with the commercial and trade marketing teams to ensure consistency and impact. Customer Journey & Loyalty Programmes – Drive customer loyalty programmes and initiatives that enhance the overall consumer journey, ensuring brand retention and long‑term relationships. Develop strategies to engage both new and existing customers, increasing lifetime value and brand advocacy. Partnership & Relationship Management – Build and maintain strong relationships with key customers, including retailers, wholesalers, distributors, and on‑premise partners. Collaborate with these partners to create mutually beneficial marketing programmes that drive brand growth. Budget Management & ROI Tracking – Own the budget for customer marketing activities across the EMEA region (Circa £6M), ensuring all campaigns are cost‑effective and deliver maximum ROI. Track and measure the effectiveness of campaigns and optimise strategies based on performance data. Team Leadership & Development – Lead and mentor a team of customer marketing professionals, setting clear objectives and providing guidance and support to ensure successful execution of customer marketing initiatives across markets. Brand Alignment & Advocacy – Ensure that all customer marketing activities are fully aligned with the brand's values, tone, and positioning. Act as a brand ambassador, ensuring consistency and excellence in every customer touchpoint. What You’ll Bring 8+ years in customer marketing, trade marketing, or a similar leadership role Extensive knowledge of the European retail, off‑premise, and on‑premise markets, with an understanding of regional differences and local consumer behaviours. Strong experience in developing and executing marketing strategies across multiple channels, with a focus on customer engagement, loyalty, and sales growth. Expertise in managing budgets, tracking ROI, and using data analytics to inform marketing decisions. Demonstrable experience in working closely with sales teams, trade partners, and other internal stakeholders to deliver integrated marketing campaigns. Strong leadership and people management skills, with a proven ability to develop and inspire a team. Excellent communication, negotiation, and presentation skills, with the ability to build relationships with key stakeholders, both internally and externally. A deep passion for the marketing with a strong understanding of market trends, consumer preferences, and the competitive landscape. Why Join Us? Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a world‑class team. You Will Also Have Access To Annual wine allowance and access to unique wine specials Flexible working (Up to 2 days working from home) Paid Parental Leave Start your weekend early with our Fast Friday finishes Modern office located Weybridge Go Beyond Day – make a difference in your local community Access to an extensive online learning library Private Health Insurance Discounts & Annual Flu Vaccination Program Employee Assistance Program & various exclusive employee discounts Ready to redefine your future? APPLY TODAY At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre‑employment screening to verify eligibility and suitability. #J-18808-Ljbffr