Senior Marketing Executive

The PAL Hire Marketing department is focused on helping the business achieve its commercial goals, through helping the sales team win work with new and existing customers in line with strategic objectives. This is done by enabling an engaged and informed workforce and developing best-in-class, customer-centric marketing campaigns.Reporting to an experienced Marketing Manager with a clear strategic direction, the person in this role will have a massive impact within the company and a high degree of autonomy.The Senior Marketing Executive will be responsible for providing counsel and advice on all matters relating to communication, acting as the voice of the customer across all touchpoints, as well as delivering marketing campaigns to have real commercial impact.A passion for experimentation and questioning the norm are important qualities for the successful applicant, as is a proactive, collaborative mindset.Whilst the marketing strategy is in place, there are several workstreams and initiatives for the successful candidate to make their own, under the direction and leadership of the Marketing Manager.Role responsibilitiesCampaign planning and execution: Development and delivery of marketing campaigns in line with strategic objectives; content development for use across all channels, taking an integrated approach at all times; email campaign delivery and optimisation.Website maintenance, including liaison with our retained SEO agency.Internal communications.Data gathering and recording for use in management reporting from sources such as Google Analytics, email and SMS communications, paid social media, PPC, CRM systems and internal communication activity.Cross-functional communications support and advice to colleagues.Supplier and agency liaison and management.This is a great opportunity for the right applicant to consolidate their existing skills and develop their strategy and planning capabilities. Full support and guidance will be given in all aspects of the role, with training provided as needed.What we’re looking forA customer-orientated mindset, solutions focussed and able to prioritise the needs of the business effectivelyDemonstrable background in leading successful campaigns across a variety of channelsA strategic approach with a willingness to take the initiative and experimentExperience working across multi-disciplinary teams – including sales – with a solid team-work ethicWhat we offerSilver Award in Investors in People: recognised for our commitment to employee developmentCompany pension and death in service benefitBreakfast: Start your day right with a complimentary breakfast in the officeSocial events: Join in the fun with a variety of team-building and social activities such as our summer PAL Fest, Halloween and Christmas celebrationsAnnual awards ceremonyA supportive and inclusive work environmentFree on-site parkingPerkBox: Enjoy exclusive benefits and discounts with our company discount portalWe celebrate diversity, including neurodiversity, and believe it enriches our team. We welcome applications from all backgrounds and abilities. If you are an applicant with a disability that requires reasonable accommodation to complete the application process, please contact us via jobs@palhire.co.uk.Part-time and flexible working applications will be considered for this role.Please note that we are only able to accept applications from candidates who have current eligibility to live and work in the UK.Apply for this roleWe try to reply to all applicants, but when we receive high volumes it can take some time, so please bear with us. #J-18808-Ljbffr