Head of Communications

This role sits within NASP's Communications Team. You will play a key role in developing and delivering NASP's communications strategy, which aims to: 1. Spread the word about social prescribing among health and voluntary sector professionals and equip them with the training and resources they need. 2. Increase public awareness of social prescribing. 3. Support NASP's wider work through high quality communications. You will lead on NASP's digital communications - including by managing the NASP website and social media, and the Music Can website and social media. You will also lead campaigns and events and ensure that the content NASP delivers is high quality. This role reports to the Director of Communications and manages the Digital Communications Officer and the Communications Lead: Media and Events, Strategy and brand. Responsibilities Working with the Director of Communications to develop and implement the NASP communications strategy Commissioning and project‑managing films, graphics and other assets to support NASP strategic priorities and partners Leading on analytics and reporting on KPIs Developing communications resources and marketing packs for internal and external use Ensuring all communications across programme teams are strategic and adhere to the NASP brand Training and advising staff across NASP on communications (including writing for website, branding, marketing) Identifying opportunities to form partnerships with other organisations, and working with partners on joint programmes and campaigns Managing and developing the NASP website, social media channels and newsletters, and leading their promotion (including maximising SEO and effective use of Google Ad Words and advertising) Managing the Music Can website and social media channels Planning, editing and writing content for multiple channels (including website, newsletters, and resources for programmes and partners) Coordinating Social Prescribing Day 2026, leading NASP’s communications with the aim of inspiring individuals and organisations in the UK and across the world to take part Leading on the promotion and delivery of NASP events, working with the Communications Lead: Media and Events Working with colleagues to develop NASP’s membership offers for health professionals and voluntary sector professionals, including ensuring integration with the CRM and smooth user journeys Working with the Operations Team to develop the CRM and improve integration with the website Line‑managing the Digital Communications Officer and Communications Lead: Media and Events Qualifications Experience of managing websites, including expertise in analytics, user journeys and SEO Understanding of brand development and the importance of ensuring brand consistency Experience of using CRMs and data effectively as part of an integrated communications offer Knowledge of the Voluntary Community Faith and Social Enterprise (VCFSE) sector and/or social prescribing Excellent knowledge of the health sector and/or social prescribing within NHS primary care Understanding of the media landscape and working with the media Experience of using Microsoft Dynamics, Umbraco and/or Webflow Ability to plan, coordinate and report on a wide range of communications aimed at different audiences Ability to manage digital campaigns aimed at different audiences, including through the use of paid marketing Ability to write and edit materials for different channels to achieve results (including web copy, e‑comms, briefings, marketing materials, letters) Ability to manage staff effectively, supporting their wellbeing and development Ability to support teams and partners on communications strategies and to manage a wide range of relationships Ability to manage competing priorities and to proactively identify emerging opportunities Ability to understand complex information and find pragmatic solutions to challenges Ability to build good relationships and be diplomatic while ensuring projects are delivered to a high standard Affinity with NASP’s Values as defined in the NASP Strategic Plan Benefits 30 days paid annual leave per annum, plus Bank Holidays An additional day of paid leave per year on your birthday Opportunities for volunteering & CPD days each year Opportunity to request flexible working arrangements, including compressed hours Contribution to annual eye test, eyeglass purchase, and flu vaccination #J-18808-Ljbffr