Head of Marketing, Brand and Communications

We’re looking for a dynamic Head of Marketing, Brand & Communications (Chapter Area Lead) to deliver and drive our Tesco Marketing strategy at scale – bringing together all marketing sub-functions into one cohesive strategy. This is a senior leadership role where you’ll lead and develop high-performing teams across all marketing channels, champion digital transformation, and deliver impactful brand and communications strategies that engage diverse audiences. You’ll create a strong sense of community and a high‑trust environment that fosters collaboration, talent development, and cross‑skilling. Responsibilities Provide strategic leadership across the full marketing funnel, from campaign development and execution to digital acquisition, trade retail, social, and CRM. Build and nurture a collaborative chapter culture that drives innovation, knowledge sharing, and continuous improvement. Coach and develop marketing teams, ensuring capability growth and cross‑functional expertise. Embed a customer‑first mindset across all marketing activities, focusing on digital adoption and leveraging data, insight, and analytics to increase loyalty and drive growth. Manage senior stakeholder relationships, including significant exposure to executive and board‑level decision‑making. Oversee agency and supplier partnerships to deliver best‑in‑class marketing solutions. Own commercial performance: set and manage budgets (over £20m), deliver accurate forecasting, and apply ROI/ROMI modelling to optimise spend. Champion data‑driven decision‑making, leveraging econometric modelling and brand/customer metrics to inform strategy. Qualifications Proven experience in leading and developing marketing teams across multiple channels and disciplines. Strong track record of building high‑performing, collaborative teams and fostering a culture of trust and growth. Strategic leadership skills with experience influencing senior stakeholders and operating at exec/board level. Commercial acumen with expertise in budget management, forecasting, and performance modelling. Deep understanding of digital marketing and experience driving digital transformation. Analytical mindset with strong data interpretation skills and experience in econometric modelling. Excellent relationship‑building skills and a solution‑oriented approach. Experience managing agency and supplier relationships effectively. #LI - EF1 #LI - Hybrid A 50‑50 joint venture between Tesco and VMO2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we’ve launched into new services and markets. With more than 5 million customers, we’re the largest mobile virtual network operator in the UK. We’re proud to have an inclusive culture that’s uniquely Tesco Mobile, with a strong sense of community, plus all the benefits of working for one of the shareholders. We care for human connection and we keep our customers at the heart of everything we do, which is why we’ve embraced the Agile way of working. Agile is more than just a methodology – it’s a liberating journey that puts customers and purpose first. It empowers us to self‑organise, collaborate, co‑create and rapidly inspect and adapt everything we do – allowing us to respond at pace to our customers’ needs. It encourages variety of thought and enables us to thrive, both individually and collectively. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here. We’re a big business and we can offer a range of diverse full‑time & part‑time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. If you are applying internally, please speak to the Hiring Manager about how this can work for you – Everyone is welcome at Tesco. #J-18808-Ljbffr