Commercial Strategy Manager

At Warburtons, family is at the heart of our business. Five generations'​ worth of expertise that goes into making our bakery products allows us to continue a tradition of baking inherited over the past 150 years.

Warburtons is the largest bakery brand in the UK, but that doesn't allow us to rest on our laurels. We are pioneers of the industry and ambitious market leaders, always seeking to challenge ourselves and convention. It is part of our philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy our products as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes.

Job Title: Commercial Strategy Manager
Location: Bolton HQ

Ready to shape the future of commercial strategy in a fast-paced, forward-thinking business?

We’re looking for a Commercial Strategy Manager to lead the development and review of promotional guidelines, monitor competitor and retailer pricing strategies, and track performance against budget targets. This role will play a key part in identifying gaps and opportunities, providing strategic recommendations that drive commercial success.

We value flexibility and understand the importance of work-life balance. That’s why we support hybrid working, giving you the freedom to collaborate effectively while enjoying the benefits of remote work.

The Role  

As part of our commercial team, you’ll play a pivotal role in delivering against our volume, revenue, and profit targets as outlined in the commercial plan. Your focus will be on driving performance and ensuring we meet our financial objectives.

Track commercial performance against revenue, volume, profit targets; identify risks, gaps and opportunities and make recommendations to the business. Build business cases and scenario plans for commercial decisions (e.g., promo ROI, new promo guidelines, price changes, competitor advantages, NPD launches).

You will work closely with Innovation to input into the Innovation pipeline and provide clear pricing and promotional guidance for our NPD, as well as provide post-event and post- innovation evaluation to embed continuous improvement into future plans.

You’ll support the Commercial Controller by coordinating insights and materials that help shape and deliver our strategic priorities.

Forecast alignment and capacity management will also fall within your remit. You’ll identify risks and opportunities across the financial year, collaborating with Customer Business Managers and operations to ensure plans are robust and achievable.

Use retailer and internal data sources to derive insights and create action-oriented recommendations. Develop dashboards, scorecards or reporting tools to improve visibility of promotions and pricing in the market. 

Finally, you’ll champion personal development and foster collaboration between a key link between customer, finance, marketing, portfolio and shopper, sharing best practices and driving continuous improvement across the function.

Essential Ingredients  

Proven commercial experience, in particular in category, trading, revenue growth, pricing roles.
Strong strategic thinking and analytical skills, with the ability to build a fact base and prioritise actions quickly.
Excellent relationship-building and influencing skills.
Clear, persuasive communicator with strong presentation abilities.
Highly organised, with solid project management and time management skills.
Confident with IT tools, including advanced Excel and impactful PowerPoint presentations.  

Extra Dough  

At last, and by no means least, you will want to know what your breads worth:

Company Car
A slice of the annual profits (discretionary profit share)
Family time is important to us, and we know it will be to you so you have the opportunity to purchase up to an extra week’s annual leave.
Award winning pension scheme with company contributions of 7%
Private medical insurance and life assurance
Products you will love along with deals and discounts for you and the family through our Extra Dough website
Continued investment in your personal development
Fully stocked kitchens filled with our delicious products for you to enjoy with your daily brew 
Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service  

We respect and value difference. We look to create an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, religion, sexual orientation, physical or mental ability, ethnicity, or any other aspect which makes them unique, are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do