Sr. Events Specialist

Marketing Events Manager We’re looking for a hands‑on, results‑driven Marketing Events Manager to join our Revenue Marketing team. This is a hybrid position, requiring 1‑2 days in office each week. Our office is located in Sandy, Utah. This role combines event strategy and execution with demand generation and marketing operations, driving seamless cross‑channel experiences that move prospects through the funnel and fuel revenue growth. Key Responsibilities Event Strategy & Execution Plan, manage, and execute trade shows, conferences, webinars, sales kickoffs, and field marketing events across North America. Partner with the LATAM Marketing Manager to support select regional events. Travel 1–2x per quarter for on‑site event execution and support. Lead end‑to‑end logistics including registrations, booth design, collateral, swag, shipping and vendor management. Collaborate with SDRs and Sales on pre‑event outreach to drive booth traffic, meetings, and pipeline opportunities. Coordinate sponsorships and thought leadership placements to maximize brand visibility. Provide on‑site coordination for staff, schedules, and attendee engagement, ensuring flawless execution. Manage post‑event wrap‑up including lead uploads, CRM hygiene, follow‑up coordination, and performance reporting. Marketing Operations & Enablement Manage event‑related processes and data within Salesforce, Marketo, and related tools to ensure accurate lead tracking, attribution, and ROI analysis. Partner with Marketing Operations to refine campaign setup, tracking, and reporting processes tied to events and other demand gen initiatives. Develop and maintain event dashboards, scorecards, and templates that streamline execution and measurement. Ensure operational alignment between event campaigns, email nurtures, paid programs, and SDR workflows. Demand Generation Alignment Work closely with the Demand Gen Sr. Manager to integrate event programs into broader campaigns, ABM motions, and nurture tracks. Identify cross‑channel opportunities to extend event impact through pre‑event promotion and post‑event content syndication. Maintain a lead‑gen mindset, continually optimizing for quality pipeline creation and measurable ROI. Report on event performance, leads, and contribution to pipeline and revenue targets. Cross‑Functional Collaboration Collaborate with Sales, Product Marketing, Creative, and external agencies to align messaging and execution. Leverage internal and outsourced resources (designers, copywriters, logistics vendors, webinar producers, PR/comms partners) to execute with excellence. Support broader integrated marketing initiatives, including campaign launches, webinars, and lifecycle marketing moments as needed. Ideal Profile 5–7+ years of experience in B2B marketing, with a focus on event strategy, demand generation, or marketing operations. Strong project management skills with the ability to manage multiple priorities and stakeholders. Hands‑on experience with Salesforce, Marketo (or similar marketing automation tools), and event platforms. Data‑driven mindset — comfortable using metrics to measure impact, optimize programs, and report results. Experience in fintech or enterprise technology preferred. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. This role may also be eligible for a bonus and/or long‑term incentives. Your recruiter will provide more information to you. All roles are eligible for competitive benefits. More information about our employee benefits can be found in the link below. Benefits To view all of our comprehensive and competitive benefits, visit Benefits at SoFi & Galileo page Equal Employment Opportunity Galileo Financial Technologies provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. Galileo is committed to an inclusive culture. As part of this commitment, Galileo offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles. #J-18808-Ljbffr