Head of Marketing Analytics

The Marketing Analytics team reports to the Head of Analytics and is transitioning from centralized support to a dedicated, embedded function. This team partners with marketing leadership across Paid Acquisition, Lifecycle, Web & Growth, Brand, Product Marketing, and Pipeline Generation, while collaborating with Data Engineering, Analytics Platform, Marketing Ops, Sales Ops, and Finance. This is an opportunity to scale a strategic function and elevate its impact. About the Role Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance. What you’ll do Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights What you’ll need 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA) Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences Systems thinking with focus on data quality, metric governance, and privacy-by-design principles What's in it for you Competitive equity package Health insurance for you and your family Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Opportunity to work for a globally diverse team About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences. 02. Hiring Manager The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes. 03. Skill Assesment An interactive presentation to see your skills in action, based around a particular case study or business problem. 04. Meet the Team Here you will meet cross‑functional stakeholders, and we will ask evidence‑based questions to evaluate how well you align with the role and Miro's values and culture. Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. #J-18808-Ljbffr