Digital Marketing Specialist

4 days ago

Lichfield, United Kingdom Ascom Americas Full time

Digital Marketing Specialist Join Ascom as a Digital Marketing Specialist – Where Innovation Meets Impact At Ascom, we’re on a mission to empower healthcare and enterprise environments with cutting‑edge communication and workflow solutions. Our technology connects people, systems, and devices — and now we’re looking for a Digital Marketing Specialist to join our Global team. Purpose As a member of our Global Content team, you’ll support our business and our global and regional teams to drive growth and customer satisfaction through managing Ascom’s online presence. The impact is both operational and tactical. The role contributes to the execution of the global marketing communications strategy and requires interaction across regions and functions, as well as management of external agencies such as web development, SEO, analytics, and UX. Responsibilities Develop and implement Ascom’s global website marketing strategy Develop, execute, and analyze digital marketing initiatives, ensuring they contribute to the global strategy and our growth initiatives Collaborate with content and segment teams to integrate digital channels into every campaign Plan, execute, and optimize digital marketing campaigns across channels, including SEO and PPC Oversee the development of our website as the hub of our digital content Monitor and analyze campaign/website performance using tools such as Piwik, Microsoft Clarity, and Google Search to continually improve outcomes through ROI analysis and adjust strategies based on data insights Conduct market research to identify trends and insights that inform marketing strategies, improve ROI, and keep Ascom ahead of competitors Knowledge & Experience Degree in Digital Marketing, preferably a bachelor’s degree Minimum of 6 years’ experience in Digital Marketing, ideally within Healthcare Proven track record of digital strategy and execution of plans and projects Experience working in an international environment and in globally dispersed teams Why Ascom? A competitive salary and benefits package Opportunities for professional growth and development A global network of passionate colleagues A chance to make a real difference in healthcare and enterprise environments Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industry: Hospitals and Health Care Referrals increase your chances of interviewing at Ascom Americas by 2x. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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