ABM Campaign Manager

About TauliaTaulia is a fintech company that is part of the SAP group. More than 2 million businesses in over 150 countries collaborate on our network. Our customers include Airbus, AstraZeneca, and Nissan. We help them and their suppliers access cash when and where they need it most. Some of our customers have improved their working capital by more than $1 billion while making their supply chains more resilient and sustainable. For more information, please visit www.taulia.com. Compensation is based on a variety of factors including (but not limited to): skills, depth of work experience, certifications, geography, etc. Total compensation for this role includes a generous benefits program, RSU incentive plan and annual performance bonus. Additionally, compensation is reviewed annually and career pathing opportunities are available for continued development.About the JobYou will lead the planning, development, execution and ROI measurement of marketing campaigns to generate awareness and demand from target prospect and customer segments, with a focus on ABM and the mid-market segment. Success in this role will be measured by net new and new contract pipeline contributions achieved by reaching, influencing and converting target accounts and key personas.ResponsibilitiesDevelop and execute high-impact, integrated demand generation campaigns to achieve revenue and pipeline goals for target segments using omnichannel, integrated demand management strategies.Manage the planning and delivery of all advertising programs executed in platforms such as 6Sense, Google, LinkedIn and other B2B digital and off-line marketing channels, to deliver marketing qualified accounts (MQAs) and MQLs to SalesWork cross-functionally within the marketing organisation as well as with sales and other teams, to design and orchestrate impactful, targeted campaignsImplement best practice in efforts to create standardised Marketing plays, reporting and dashboards for target market segments, that deliver funnel impactWork cross-functionally and with third party relationships as required to ensure programs are delivered on time and budgetSkills, Knowledge and Experience required7+ years of proven multi-channel B2B marketing experience targeting enterprise buyersA proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritise numerous projects simultaneouslyExperience building and managing multi-channel ABM campaigns using 6Sense or a similar platformUnderstanding of pipeline management and ABM metricsExcellent verbal and written communication skills. Strong interpersonal skills are a mustComfortable presenting campaign concepts and results to Sales and other senior stakeholdersStrong influencing and relationship-building skillsTeam player with ability to work independently and autonomouslyFlexibility to adjust to the dynamic nature of a startupHands on experience with CRM and MAP platforms, such as Salesforce, MarketoPerformance IndicatorsGeneration of net new opportunities in target accounts/ segmentsAccount reach and engagement from target accounts influencing buying stage and funnelGenerate leads from mid-market for Taulia solutions targeted at this segmentMarketing touched pipelineMQA, MQL and SAL leading indicator goalsTaulia is an Equal Opportunity Employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team. #J-18808-Ljbffr