Marketing and Communications Officer – Holocaust Educational Trust

Marketing and Communications Officer – Holocaust Educational Trust The Holocaust Educational Trust team is made up of hard working, energetic people who are passionate about our mission to educate every person from every background in the UK about the Holocaust and its relevance today. Over the course of our history, the Trust has created innovative and meaningful learning experiences and educational programmes which reach over 100,000 young people each year, teaching them about what the Holocaust was, and its relevance today. The schools’ programmes we deliver include our Outreach/survivor speaker programme; our Lessons from Auschwitz Project; the Youth Advocacy/Ambassador Programme; Testimony 360: People and Places of the Holocaust; and Teacher Training. Location: Central London Office (hybrid working available) Contract: 0.4 (2 days per week), fixed term for 18 months Key responsibilities Support with the development and implementation of an integrated marketing plan, which will drive school engagement and will translate into school registration on to the government funded ‘Supporting Holocaust Survivor Testimony in Teaching’ initiative. Ensure that a programme of compelling content and campaigns is shared across email, social media, and web platforms, all designed to inspire teachers and school staff to engage in HET’s programmes and initiatives and translating into school registrations. Work with colleagues across the Trust, as well as agencies, to ensure that HET’s communications channels are effectively coordinated in line with a shared marcomms calendar. Support the creation and management of marketing content and messaging across platforms, including website, social media, email newsletters, blog posts, sector press and other. Produce engaging marketing materials, press releases, case studies and reports to promote programmes’ impact and inspire engagement. Identify new sources of educational contacts, to build the Trust’s database and increase visibility of our marketing materials. Build relationships with media contacts, stakeholders and partners to maximise PR opportunities. Provide accurate information regarding engagement to enable the preparation of reports, including reports to donors and funders including government, as well as to the Board of Trustees; and undertake analysis to identify and recommend opportunities for improvement in the effectiveness of marketing activities. Monitor marcomms delivery against KPIs regularly, ensuring stats are kept up to date and flagging in advance if there is a chance of not meeting a KPI. Ensure marketing and communications are delivered in line with responsibilities related to data protection including GDPR and the Data Protection Act 2018, and that GDPR is part of programme planning across all programmes. Person specification Experience Experience in digital marketing, communications and content creation Experience in managing email campaigns Skills and knowledge Strong writing and editing skills, with an eye for detail. Familiarity with digital marketing tools, CMS platforms and basic design software. Knowledge of SEO, analytics and paid social advertising. A collaborative and proactive approach, with a customer focused mindset, and the ability to work in a cross organisational function. Organisational Benefits Flexible working around core hours. 22 days annual leave. Office closure between Christmas and New Year. Up to two days for Rosh Hashanah and one day for Yom Kippur should they fall on weekdays. Enhanced Parental leave packages for employees with more than eighteen months service. Sick Pay, Income Protection and Life assurance policies. Employee Assistance Programme. Season ticket loans For more information about the role, or to receive a personal recommendation, please contact our recruitment team. Tali – tali@theworkavenue.org.uk or Yael – yb@theworkavenue.org.uk #J-18808-Ljbffr