Marketing and Communications Officer

Job Description And Person Specification Contract: 0.4 (2 days per week), fixed term for 18 months Reporting to: Director of Marketing and Communications Salary: £28,000 (FTE) Location: Central London Office (hybrid working available in accordance with the charity's policies) The Holocaust Educational Trust team is made up of hard‑working, energetic people who are passionate about our mission to educate every person from every background in the UK about the Holocaust and its relevance today. Over the course of our history the Trust has created innovative and meaningful learning experiences and educational programmes which reach over 100,000 young people each year, teaching them about what the Holocaust was and its relevance today. Our schools programmes include an Outreach/survivor speaker programme; our Lessons from Auschwitz Project; the Youth Advocacy/Ambassador Programme; Testimony 360: People and Places of the Holocaust; and Teacher Training. The Marketing and Communications Officer plays a pivotal role in enhancing the visibility of, and driving registrations to, the Holocaust Educational Trust's programmes with schools across England. You will help promote the Department for Education funded "Supporting Holocaust Survivor Testimony in Teaching" initiative, engaging and registering schools and inspiring them to participate through compelling marketing and communications, and building long‑term relationships. Key responsibilities Support with the development and implementation of an integrated marketing plan, driving school engagement and translating into school registration for the government funded "Supporting Holocaust Survivor Testimony in Teaching" initiative. Ensure a programme of compelling content and campaigns is shared across email, social media and web platforms, designed to inspire teachers and staff to engage in HET's programmes. Work with colleagues across the Trust, as well as agencies, to ensure that HET's communications channels are effectively coordinated with a shared MarComms calendar. Support the creation and management of marketing content and messaging across platforms, including website, social media, email newsletters, blog posts, sector press and other. Produce engaging marketing materials, press releases, case studies and reports to promote programmes' impact and inspire engagement. Identify new sources of educational contacts to build the Trust's database and increase visibility of marketing materials. Build relationships with media contacts, stakeholders and partners to maximise PR opportunities. Provide accurate information regarding engagement to enable the preparation of reports, including reports to donors and funders and the Board of Trustees, and undertake analysis to identify and recommend opportunities for improvement in marketing effectiveness. Monitor MarComms delivery against KPIs regularly, ensuring stats are kept up to date and flagging in advance if there is a chance of not meeting a KPI. Ensure marketing and communications are delivered in line with responsibilities related to data protection including GDPR and the Data Protection Act 2018, and that GDPR is part of programme planning across all programmes. Person specification Essential Experience in digital marketing, communications and content creation. Experience in managing email campaigns. Strong writing and editing skills, with an eye for detail. Familiarity with digital marketing tools, CMS platforms and basic design software. Knowledge of SEO, analytics and paid social advertising. A collaborative and proactive approach, with a customer‑focused mindset, and the ability to work in a cross‑organisational function. Desirable Experience in creating integrated marketing plans for educational programmes. Experience working with external MarComms agencies. Organisational Benefits Flexible working around core hours. 22 days annual leave. Office closure between Christmas and New Year. Up to two days for Rosh Hashanah and one day for Yom Kippur should they fall on weekdays. Enhanced parental leave packages for employees with more than 18 months service. Pension. Private medical insurance. Sick pay, income protection and life assurance policies. Employee Assistance Programme. Season ticket loans. Application Details To apply, interested candidates should send a CV and cover letter to apply@holocaust-education.org.uk. If you would like to discuss the role before applying, please contact 0207 222 6822. Application closing date: 9am Thursday 11th December. Interviews will take place w/c 15th December. All applicants must be eligible to work in the UK at time of application. As an educational charity, the Trust is committed to safeguarding and promoting the welfare of children, young people and adults at risk. All applicants will undergo strict vetting procedures and safeguarding checks before appointment and relevant pre‑employment checks (including but not limited to DBS checks, qualification checks, reference checks and identity checks). This role is subject to a Basic level disclosure and barring service check. #J-18808-Ljbffr