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Senior digital media lead
2 weeks ago
Join to apply for the Senior digital media lead role at Michael PageWe are seeking a Senior digital media lead professional to optimise strategies within the video games industry. This permanent role is based in London and offers an excellent opportunity to shape impactful campaigns.DescriptionDevelop annual and quarterly global media strategies that align with business objectives and drive measurable results.Act as the central point of contact for media strategy across Growth Marketing teams.Collaborate with marketing leaders and key functions to create robust media briefs for internal and external partners.Work closely with Media Planning teams to ensure campaigns reflect strategy and audiences are targeted holistically across all channels.Monitor business and, providing scenario planning and strategic recommendations to adapt campaigns effectively.Lead performance optimisation forums to improve results and build strong business cases for media investment.Champion performance‑based marketing, supporting the evolution of the team towards a more data‑driven, results‑oriented approach.Build strong relationships with senior marketing and media stakeholders to align strategies, increase cross‑portfolio impact, and enhance overall campaign effectiveness.Partner with creative teams to inform messaging, content, and creative development for maximum audience engagement.ProfileExperience in media strategy, digital marketing, or growth marketing, ideally with global campaign exposure.Proven ability to develop and execute high‑impact media strategies across paid and owned channels.Strong understanding of audience segmentation, media planning, and performance optimisation.Excellent analytical skills, with experience turning data into actionable insights.Ability to influence and collaborate with senior stakeholders across marketing, media, and creative teams.Experience driving cross‑channel campaign integration and creative alignment.Exceptional communication and leadership skills, with a track record of leading teams or projects to successful outcomes.London, England, United Kingdom #J-18808-Ljbffr
