Marketing Director

4 days ago


Bog Green, United Kingdom Mamas & Papas Full time

The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business. Key Responsibilities including : Brand Strategy & Guardianship : Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation. Category & Product Marketing Excellence : Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact Channel Marketing Leadership : Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand. Social Media and Influencer Impact : Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action. Creative & Content Excellence : Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance. International Marketing Alignment : Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns. Customer & Shopper Insightfulness : Leverage consumer & market insights to adapt the brand & convert understanding into advantage. PR & Communications : Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint. Partnership & Community Engagement : Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy. P&L and ROI management : Drive profitable marketing across all channels with clear, data‑led performance accountability. Team & Culture : Build & lead a high‑performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent. Why Join Us? Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations. Lead impactful marketing initiatives that shape the future of nursery products. Cement a career‑defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents. To Apply : If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today. NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH) #J-18808-Ljbffr



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