Salesforce Sales Performance Analyst

Sales Performance Analyst - Agriconnect Agriconnect is the largest multi‑platform agricultural information business in the UK, providing farmer‑centric media across arable, dairy, livestock, machinery, finance and equipment sectors. Role Overview The Sales Performance Analyst is responsible for monitoring, analysing and optimising the performance of Salesforce CRM and related processes. The role combines technical Salesforce expertise with strong analytical skills to ensure data integrity, improve system efficiency and provide actionable insights that drive sales and operational performance. Key Responsibilities Lead sales reporting and analytics: Develop and maintain dashboards to support forecasting, pipeline management and performance monitoring. Deliver clear, actionable insights to sales leaders and senior stakeholders. Drive sales process improvement: Design, document and implement scalable and efficient sales processes. Identify inefficiencies and introduce tools and automation to improve sales cycle speed and conversion rates. Ensure data quality and governance: Partner with Marketing, Finance and other departments to maintain accurate, complete and up-to‑date customer and sales data. Enable cross‑functional collaboration: Act as a liaison between Sales, Marketing, Operations and Finance to ensure alignment on key initiatives, reporting and customer intelligence. Oversee order management processes: Work closely with the Sales team to ensure customer orders are processed accurately and efficiently through Salesforce. Provide strategic support: Support Agriconnect leadership with ad‑hoc analysis, reporting and presentations to aid strategic decision‑making. Own and optimise Salesforce: Act as the business lead for Salesforce, ensuring data accuracy, streamlining workflows, managing integrations and driving continuous improvements to enhance sales efficiency. Skills & Experience Familiarity with Einstein Analytics or AI‑driven Salesforce features. Proven experience in a sales operations, revenue or commercial operations role, preferably within an Event/Exhibition business. Salesforce certification is advantageous. Proficient in Excel, business intelligence tools (e.g. Power BI, Tableau) and sales analytics platforms. Strong commercial acumen with the ability to translate data into strategic recommendations. Excellent communication and stakeholder engagement skills, with the ability to influence at all levels. Experience in leading process improvement initiatives and enhancing operational effectiveness. Highly organised with strong attention to detail and the ability to manage multiple priorities in a dynamic environment. What you can expect from us As part of a talented and fun team, we nurture your career with management support, internal and external training courses and on‑the‑job guidance. Benefits 25 days annual leave, increasing to 27 after two years. An extra day off on your birthday. Matched pension contributions up to 6%. Employee Life Assurance x4 basic annual salary. Employee assistance programme. Employee discount site. Equality and Diversity All souls are welcome. As an equal‑opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability and make use of their talents. We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and consistently and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it. Seniority Level Associate Employment Type Full‑time Job Function Analyst and Sales Industries Events Services and Agriculture, Construction, Mining Machinery Manufacturing #J-18808-Ljbffr