Customer Relationship Management Manager

CRM MANAGER Up to £50,000 | Fully Remote UK | Online Entertainment THE COMPANY A leading UK-based online entertainment platform with a global customer base. Known for delivering engaging digital experiences, this fast‑growing company operates in a competitive, data‑driven industry where customer retention and engagement are critical to success. The company has built a strong reputation for innovation, using cutting‑edge technology and marketing automation to deliver personalised experiences at scale. They operate a fully remote team culture, empowering employees with autonomy and ownership. THE ROLE As CRM Manager, you’ll own the strategy and execution of customer lifecycle campaigns across multiple channels including email, SMS, push notifications, and in‑app messaging. You’ll work cross‑functionally with product, content, compliance, and analytics teams to drive engagement, retention, and revenue. This is a hands‑on role where you’ll be responsible for customer segmentation, campaign planning, execution, performance analysis, and optimisation. You’ll use data and insights to understand customer behaviour, tailor communications, and design automated journeys that increase lifetime value. You’ll also play a key role in A / B testing strategies, promotional execution, and ensuring all campaigns align with brand standards and regulatory requirements. WHAT YOU’LL DO Customer Segmentation & Insights Analyze user behaviour, engagement patterns, and lifecycle stages Build audience segments for relevant, personalised communications Campaign Management Plan and execute CRM campaigns across email, SMS, push, and in‑app Build and QA HTML emails and campaign workflows Performance Monitoring & Optimisation Track KPIs including OR, CTR, conversions, LTV, and revenue uplift Report performance and recommend improvements Daily Customer Engagement Monitor activity and deliver targeted offers based on behaviour Adjust communications based on performance and seasonality Cross‑Functional Collaboration Work with branding, content, product, compliance, and analytics Promotions Execution Manage promotions end‑to‑end, ensuring quality and timely delivery A / B Testing Design and run structured testing to improve conversion and engagement Automation & Personalisation Build and optimise automated lifecycle journeys at scale Content Management Upload copy and content to CMS ensuring accuracy, brand standards, and compliance Stakeholder Communication Keep internal teams informed of plans, progress, and campaign results WHAT YOU’LL BRING (ESSENTIAL) 2+ years CRM or retention marketing experience Hands‑on experience running multi‑channel campaigns CRM / automation platform experience Experience with customer segmentation and targeting A / B testing experience Strong analytical approach and Excel capability Excellent organisation and ability to manage multiple projects Proactive mindset and strong communication skills Degree in Marketing, Business, or similar Fluent in English HIGHLY DESIRABLE Experience with Playtech IMS or similar gaming platforms Experience in gaming, gambling, entertainment, or online subscription Lifecycle marketing and retention strategy knowledge Exposure to fast‑paced, data‑driven environments HTML email coding skills TECH STACK CRM / Automation : Playtech IMS, Braze, Optimove, Iterable, Salesforce MC Analytics : GA, Adobe Analytics, Amplitude, Mixpanel Campaign Tools : HTML email builders, workflow tools Testing platforms Excel, with SQL being a plus WHAT’S ON OFFER Up to £50,000 salary Fully remote (UK) Ownership of CRM strategy Fast‑paced industry Data‑led culture Growth and development Collaboration across product, analytics and content THE IDEAL CANDIDATE You love data‑driven CRM and thrive in environments where you own campaigns end‑to‑end and can see direct impact. You’re analytical, detail‑oriented, commercially minded, and strong at personalization, automation, and lifecycle strategy. INTERVIEW PROCESS Stage 1 – Hiring Manager (30–45 mins) Stage 2 – Take‑home task Stage 3 – Final with senior leadership Timeline: 2–3 weeks HOW TO APPLY Send your CV to: Mohammed Buhariwala – Harnham 44 20 3854 4777 Keywords: CRM Manager, Retention Manager, Lifecycle Manager, Email Marketing, SMS Marketing, Push Notifications, Campaign Management, Marketing Automation, Customer Segmentation, Remote, UK #J-18808-Ljbffr