Senior Brand Manager

Senior Brand Manager – Specialty Whisky Education 12 MONTH FTC Your manager: Head of Brand Advocacy and Prestige Acceleration Team: Brand Advocacy and Prestige Acceleration Location: London and/or Glasgow We operate a hybrid working approach, which allows you to manage your time between home and office. Be part of something big We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier‑Jouët champagnes. Here in the UK In the UK, Pernod Ricard is made up of 4 businesses: Pernod Ricard UK, which markets, sells and distributes our products in the UK market Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award‑winning Scotch whisky portfolio Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business. The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London. We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand‑new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside. Your new team This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600‑strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe. Your mission As Senior Brand Manager, Whisky Education, you will work on the strategic development, management and activation of global education programmes across the Single Malt portfolio. As a key team member of the Speciality Whisky Education & Advocacy team – reporting to the Head of Marketing – responsible for shaping how our brands are understood, enjoyed & celebrated. You’ll be the architect of storytelling, ensuring our brands connect meaningfully with influencers, consumers & customers around the world. Who you’ll be working with Internally, you’ll work with Brand Teams, Brand Advocacy Team (BAT), Brand Homes (The Glenlivet, Aberlour & Scapa), Marketing, Commercial, PR, and regional market teams. Externally, your contacts will include trade professionals, on‑trade influencers, whisky educators, industry communities, and event organisers. Key accountabilities Develop Education Strategy & Content Set clear goals, KPIs, and performance standards aligned with brand and commercial priorities. Foster a collaborative and creative team culture. Facilitate ambassador training, inward visits, and cross‑market knowledge sharing. Lead roll out and ongoing management of Chivas Campus online portfolio education programme – including resource bank for global ambassadors & rebranding Speyside training academy. Develop ongoing partnership with Edinburgh Whisky Academy – exploring possible certificate and diploma level courses and global opportunities for senior ambassadors. Collaborate with product architecture teams to build a global education strategy for trade, internal stakeholders, and consumers. Create engaging, scalable training content across in‑person, digital, and hybrid channels. Ensure brand education assets reflect authenticity and heritage. Build long‑term relationships with industry professionals and whisky communities. Equip ambassadors with world‑class tools for tastings, distillery visits, and thought leadership. Ensure Global Alignment & Execution Tailor global strategies to market‑specific needs. Monitor execution for consistency, impact, and ROI. Act as a connector between brand teams, BAT, and markets. Champion Brand Experience & Thought Leadership Oversee flagship education programmes. Stay ahead of trends in spirits and luxury, with a focus on digital and AI innovation. Requirements / Capabilities Please note, this is a 12 month fixed term contract. 5+ Years of proven experience in Whisky / & or Spirits Marketing Strong understanding of consumer insights Strategic thinker with creative storytelling and executional excellence High cultural intelligence and collaborative mindset Experience working on global education or ambassador programmes Strong understanding of Single Malt Whisky and the spirits category Experience in content development, training, and stakeholder engagement Masterful brand storytelling and communication Skilled in training delivery and facilitation Strong stakeholder management and cross‑functional collaboration Digital fluency in education and CRM platforms Experience in influencer and community engagement Our mix of benefits For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness. Conviviality: the Pernod Ricard Way We have our own way of doing things. We call it conviviality It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility. We’re committed to diversity and inclusion People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know. Responsible drinking As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. #J-18808-Ljbffr