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2 weeks ago
Join our mission to grow and transform the subscription economy by simplifying subscription service delivery. The Mission A B2B subscription commerce platform helps IT Distributors and MSPs automate operations, integrate seamlessly, and scale efficiently. We support global growth and are hiring a Performance Marketing Manager in London. Your Mission As our Performance Marketing Manager, you’ll take full ownership of the strategy and hands‑on execution of all paid advertising across Google, LinkedIn, and retargeting platforms. Your Goal? Generate high‑quality MQLs, maximize ROI, and build a scalable paid acquisition engine that fuels Infiterra’s pipeline. How You’ll Work You’ll independently design, launch, and manage paid campaigns from end to end—developing strategy, executing builds, testing variations, analyzing results, and continuously optimizing performance. You’ll work closely with strategy, ops, and sales to keep campaigns aligned with buyer personas, GTM motions, and revenue goals. Our Ideal Candidate Profile Full‑funnel marketer who loves owning both the thinking and the doing. Energized by data, experimentation, and building a new function without a team yet. Why You’ll Love It Here A chance to build the performance marketing function from the ground up A culture that values experimentation, testing, and measurable growth Direct impact on revenue pipeline velocity and market expansion Opportunities to run campaigns across multiple regions and personas A collaborative team environment with space to innovate and grow What You’ll Do Paid Campaign Ownership: Plan, launch, and optimize all paid campaigns across Google Ads, LinkedIn Ads, and retargeting platforms Manage budgets, refine targeting, and adjust bidding to drive CPL efficiency and conversion performance A/B Testing & Experimentation: Develop structured test plans across creative, messaging, and audiences Analyze results with rigor and scale winning concepts to maximize ROI Reporting & Optimization: Produce clear reports on CPL, CTR, CVR, CAC contribution and pipeline impact Recommend monthly optimizations and reallocate budgets toward top‑performing channels Cross‑Functional Collaboration: Work closely with Strategy, Marketing Ops, and Sales to ensure alignment, accurate tracking, and consistent messaging Maintain visibility across the funnel by sharing insights and performance learnings Brand & Message Consistency: Ensure all campaign elements align with Infiterra’s brand guidelines, tone, and positioning Requirements B2B SaaS Marketing Experience: 4+ years running performance campaigns in Google Ads, LinkedIn Ads, and retargeting with proven MQL impact. Business Acumen: Strong understanding of how marketing drives pipeline, revenue, and GTM strategy. Campaign Engineering Skills: Skilled in setup, bidding, keyword strategy, targeting, and budget optimization. MarTech Expertise: Hands‑on with HubSpot (or similar) for attribution, tracking, and lifecycle management. Analytical Rigor: Strong command of CPL, CTR, CVR, and ROI, with the ability to present insights clearly to stakeholders. Testing Mindset: Experience designing structured A/B tests, interpreting results with rigor, and scaling improvements. Strategic Thinking: Ability to connect campaigns to buyer personas, customer journeys, and GTM motions. Platform Savviness: Up‑to‑date on Google and LinkedIn algorithms, formats, and emerging best practices. Collaboration & Communication skills: Strong cross‑team partner with excellent written and verbal skills to turn performance data into actionable insights. Benefits A tech‑passionate team with a friendly culture and an international breed. Hybrid work. Flexible working hours. Work‑from‑anywhere scheme. State‑of‑the‑art workspaces for on‑site collaboration. All applications will be treated with confidentiality. Due to the high volume of CVs received, only candidates who are a good fit will be contacted for an interview. As part of our commitment to diversity in the workforce, Infiterra is dedicated to Equal Employment Opportunity, ensuring that all individuals are treated with respect and consideration without regard to race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion. Senior level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industries: Software Development #J-18808-Ljbffr
