Senior Digital Ecommerce Insights Manager

Overview Join our team at Helen of Troy and make an immediate impact on our trusted brands including OXO, Hydro Flask, Osprey, Braun, PUR, Vicks, Honeywell, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. We build innovative products that elevate people’s lives every day. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or seeking a new challenge, we recognize, develop, and empower talent. Position Senior Digital E-commerce Insights Manager Role Type Role Type: This is a sole contributor role with no direct reports Work Location Work Location: UK Remote or Poole Office (Hybrid) Type Type: Full time, Permanent What you will be doing Are you ready to shape the future of online commerce through data-driven strategy? We’re looking for a commercially astute insights leader to join our team as Senior Digital E-commerce Insights Manager. In this high-impact role, you’ll be the analytical co-pilot to the Head of Online—delivering a unified commercial view across Amazon, Zalando, and DTC channels. You’ll transform complex data sets into clear, actionable insights that drive weekly trading decisions and long-term growth. You’ll fuse internal P&L, media performance, and external consumer/sell-out data to guide our omnichannel portfolio strategy. From optimising SKU and price-pack mix to informing launch and retire decisions, you’ll play a critical role in maximising total revenue and margin across channels—without cannibalisation. This role also serves as the analytical hub for the entire Online team, supporting cross-functional initiatives and enabling smarter, faster decision-making. Key Responsibilities Unified Data & KPI governance Building and owning a consolidated data layer and KPI dictionary spanning across channels (AMZ, Zalando, DTC) covering data including paid media, retail data, finance and market-shares Set data quality SLAs, taxonomies and naming conventions; partner with IT/BI and DTC Trading Manager on pipelines Enable channel teams to self-serve deep dives while protecting “one version of the truth.” Insight Generation & Commercial Storytelling Delivery of weekly Online Trade Insights packs: outlining drivers, risks, opportunities and clear strategies to action Diagnose mix/price effects, promo efficiency, media-commerce interactions, cannibalisation across channels. Forecasting and Scenario Modelling Support ongoing top-down and bottom-up forecasting by channel and key account, focusing on volume, revenue, and margin performance. Develop dynamic what-if models to forecast performance across major commercial events (e.g., Prime Day, BFCM, product drops), accounting for inventory constraints and shifts in media spend. Strategic Partnering & Decision Support Collaborate with the Head of Online to shape channel strategy and develop business cases for expansion into new markets and platforms. Conduct competitive benchmarking using external data sources to inform strategic decisions and identify growth opportunities. Experimentation & Incrementality Design and interpret experiments in collaboration with Paid Media and Trading teams, testing promo mechanics, PDP enhancements, and media mix strategies. Lead development of marketing mix models (MMM), geo-tests, and holdout experiments to measure incrementality and share actionable insights across the Online organization. Demonstrate curiosity and initiative in exploring AI as a tool for experimentation and performance amplification. Skills needed 6-9 years eCommerce/online analytics, commercial finance, or performance marketing analytics (marketplace + DTC exposure). Advanced BI skills and GA4/Shopify Plus analytics. Hands-on with Amazon Vendor/Retail Analytics, Zalando Partner Data Hub, media platform APIs; comfortable joining disparate data sets. Strong financial/commercial literacy: P&L drivers, margin math, TACOS/ROAS, elasticity. Proven ability to turn analysis into crisp narratives and influence senior stakeholders. Authorized to work in the UK on a full-time basis Fluent in English Excitement about joining a midsize yet growing company with fast-growing brands What do we offer? 💸 Competitive compensation package depending on experience and skills 💻 Flexible work policy with regards to working hours and work from home ☀ Increased flexi-days package after 1 year of service 👌 Perkbox 💼 Modern office with collaborative workspaces 👂 Employee assistance counselling line 🎁 Employee discounts on all our EMEA products 💪 Lunch and Learns 🏝 Company closure between Christmas and New Year’s 📈 Employee Stock Purchase Plan 👌 The chance to work in an international, diverse, and inclusive environment Equality & Inclusion Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you’re eager to share new ideas and try new things, we want to hear from you. #LI-Remote #LI-AC1 Founded in 1968, Helen of Troy is a global consumer products company with diverse career opportunities across North America, South America, Europe, and Asia. Our brands include OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon, among others. The statements above describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all responsibilities and duties. Management retains the right to add or change duties at any time. #J-18808-Ljbffr