Product Marketing Manager

About the Role We’re looking for a Product Marketing Manager to drive one clear outcome: grow retailer revenue across every jewelry category—engagement rings, wedding bands, fashion jewellery, fine jewellery, gemstones, and all future categories. Remote, Mon‑Fri, 9am‑6pm, reporting to Head of Product. About Us At Nivoda, we’re reimagining how the world buys and sells jewellery. Our global marketplace connects retailers and suppliers across diamonds, gemstones and finished jewellery—already powering over $300 M in annual transactions and scaling fast toward our billion‑dollar vision. We’re bringing tech, data, and automation to a $350 B industry that’s barely scratched the surface of digital transformation. The result? Explosive growth, massive opportunity—powered by a team that makes it happen. We are growing fast and building the team that powers the next phase of the business. What You’ll Do Own category messaging & positioning—clearly explain each jewellery category, including margins, customer use cases, and where it fits in a retailer’s business. Build the retailer story for engagement rings, wedding bands, fashion, fine, gemstone lines, and custom manufacturing. Build the cross‑sell engine—design the full experience that moves retailers from loose stones into complete jewellery. Create bundles, companion sets, attach strategies, and decision tools that make category expansion natural and profitable. Create sales enablement for jewellery adoption—provide AEs and AMs with battle cards, scripts, demo flows, objection handling, comparison sheets, and playbooks that help them land and expand by category. Lead category launches & activation—own launch plans for new jewellery categories. Partner with Category Management on pricing, assortment, and positioning. Build campaigns, training, and education that drive first‑time and repeat purchases. Drive ARPU growth & share of wallet—build programs, guides, calculators, and content that help retailers expand their assortment and monthly spend. Collaborate with Sales to identify the next category each retailer should adopt. Produce high‑value retailer education—create content for Nivoda University: how to sell engagement rings, design a wedding band upsell, add fashion to their website, or build a gemstone story. Use a data‑driven approach—run structured experiments, test assumptions, and use insights to shape category adoption and cross‑sell performance. Clarify Nivoda’s automated workflows—turn advanced, AI‑powered features into simple, intuitive steps retailers can follow. Make the entire journey from design to manufacturing effortless, and show how Nivoda’s automation helps retailers produce more jewellery with less manual work and fewer operational bottlenecks. Required Qualifications 5+ years in product marketing, category marketing, or a similar commercial role in SaaS, marketplace, or retail‑adjacent environments. Ability to translate complex products into simple narratives that drive revenue. A strong commercial mindset—you understand how retailers make money and how to influence their buying behaviour. A data‑driven mindset—comfortable designing experiments, analysing results, and iterating quickly based on what the data shows. Experience producing clear, concise positioning, messaging, and sales enablement assets. Confidence working cross‑functionally with Product, Sales, and Category teams.Ability to build from scratch, iterate quickly, and ship with speed and precision. Excellent written communication and structured thinking. Marketplace or jewellery experience is a nice‑to‑have, but clarity, ownership, and commercial judgement matter most. Preferred Qualifications Experience working in the jewellery, luxury goods or high‑value B2B trade industries. Experience using AI tools to accelerate research, targeting, personalisation or content creation. Experience marketing to non‑English‑speaking markets or producing localised GTM materials. Competency in basic design tools (e.g. Figma, Canva) to mock up pages, assets or wireframes when needed. Competencies Strategic thinker with a focus on execution and results. Creative problem solver who can balance short‑term objectives with long‑term priorities. Self‑directed and self‑starting learner. Willingness to test, learn, optimise and iterate on tools, including third‑party demand management. What Success Looks Like Growth in new customer purchases across jewellery categories. Cross‑sell rate increases across engagement rings, wedding bands, fashion, fine jewellery and gemstones. ARPU uplift per retailer and expansion into additional categories. Increased share of wallet across existing retailers. Strong jewellery activation immediately after onboarding. High adoption of your materials across the Sales and Account Management teams. Growth in monthly transactions across all jewellery categories. Retention improves for multi‑category retailers compared to single‑category users. Why Join Us Build from the ground up—own the product marketing engine for jewellery at Nivoda. Work directly with Product, Category Management, Sales and leadership to shape revenue outcomes. See your work translated directly into retailer behaviour and measurable revenue impact. Join a team that values clarity, speed, experimentation, and commercial thinking. Help transform how thousands of retailers buy and sell jewellery worldwide. #J-18808-Ljbffr