B2B Marketing Lead

Why join our team? As Samsung's B2B Marketing Lead in the Mobile Experience (MX) division, you'll play a central role in shaping and executing marketing strategies that drive real business impact. This is a chance to lead high‑profile campaigns, influence cross‑functional teams, and help Samsung grow its B2B presence across smartphones, tablets, rugged devices, computing, software, and services. Responsibilities Lead B2B marketing initiatives that deliver measurable results across SME, Large Enterprise, and Education segments, supporting growth and strengthening Samsung's position in the market. Work closely with global and regional teams to turn strategy into effective, insight‑led campaigns that resonate with business customers. Champion creative excellence and ensure the brand shows up consistently and distinctively across all touchpoints. Build and nurture agency and partner relationships to drive efficiency, creativity, and deliver high‑impact, well‑executed campaigns. Own and evolve the B2B marketing strategy across SME, Large Enterprise and Education segments, ensuring alignment with Samsung MX's overarching vision and commercial priorities. Lead the end‑to‑end B2B customer journey, driving awareness, consideration, purchase, and loyalty across key audiences. Translate business goals into measurable KPIs and ROI targets, including lead generation and pipeline contribution, ensuring all marketing activity delivers tangible commercial outcomes. Manage B2B Marcomms quarterly budgets, optimising marketing investments to support commercial goals and identifying opportunities to fund pioneering initiatives. Shape and own the B2B CRM strategy, driving engagement, lifecycle management, and measurable growth across SME and Large Enterprise audiences. Represent B2B marketing in senior leadership discussions, ensuring alignment with sales, product, and regional teams. Lead the B2B Marcomms team, managing day‑to‑day operations and fostering a high‑performing, results‑driven culture. Develop and execute quarterly marketing plans tailored for SME and Large Enterprise audiences, ensuring impactful campaigns across multiple product categories. Create comprehensive marketing toolkits—including messaging frameworks, sales enablement assets, and campaign activation content—that empower internal teams and external partners. Drive agency and partner performance, elevating collaboration, accountability, and creative innovation across campaigns. Use market insights and customer understanding to continuously refine strategies and identify new growth opportunities. Partner closely with cross‑functional teams (PR, Social, Media) and key strategic partners (e.g., Google, Intel, Microsoft) to deliver coordinated, multi‑channel campaigns. Manage relationships with colleagues in Korea and the European office, building strong partnerships that drive mutual benefits and aligned execution. Recognized as the 'go‑to' leader for B2B marketing strategy, launches, and business growth. Deliver impactful marketing plans that achieve marketing targets. Build a high‑performing, engaged, and strategically‑aligned team, capable of executing at scale across multiple categories. Qualifications 5+ years of B2B marketing leadership experience, successfully managing complex, end‑to‑end demand generation and product launch campaigns across the full ACPI funnel. Proven ability to develop and execute strategies that deliver measurable business growth and market impact. Forward‑thinking, inspiring leader who motivates teams to achieve ambitious goals in fast‑moving environments. Skilled cross‑functional collaborator, capable of aligning stakeholders and delivering results in matrixed, multinational organisations. Deep experience in B2B media, campaign strategy, and agency management to drive high‑impact execution. Strong analytical mindset, with the ability to turn insights into actionable strategies and optimise performance in real time. Ability to tailor marketing strategies, messaging, and campaigns to meet the distinct needs of different business customer segments. Commercially astute, confident engaging senior stakeholders and translating marketing performance into business outcomes. Experience in mobile technology or enterprise solutions is highly preferred. Benefits of working at Samsung Hybrid working - 3 days in the office and 2 days at home per week Bonus scheme linked to individual, team and company performance Pension contribution Three volunteering days each year Holiday - 25 days plus bank holidays and an additional day off for your birthday Access to discounts on a wide range of Samsung products Access to a discount shopping portal Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency Up to 20 (pro‑rata) Partner Absence days per calendar year to be used in times of need #J-18808-Ljbffr