Direct Response Video Editor

OverviewDirect Response Video Editor at Elavate Superfoods. Create high-converting, direct response video ads to help reach Meta new customer acquisition targets. You will be the creative engine behind our video advertising, turning scripts and briefs from strategists into scroll-stopping, conversion-focused content. Location: Remote or In-Office (London).ResponsibilitiesEdit high-converting direct response video ads primarily for Meta (Facebook/Instagram) campaigns.Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions.Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage.Execute rapid iteration cycles — producing 10+ video variations per week to feed our testing pipeline.Follow proven direct response editing frameworks that have generated revenue for D2C brands.Collaborate with creative strategists to bring scripts and briefs to life through visual storytelling.Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA).Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences.Video Types You’ll EditVSL (Video Sales Letter) ContentLong-form video sales letters (3 to 10 minutes)Multi-part storytelling with strong conversion focusUGC-Style Creator AdsTalking head testimonials with product B-roll integrationBefore/after transformation storiesEducational content with visual demonstrationsReaction videos to authority figures/studiesAI-Generated ContentCreating visual assets using AI toolsGenerating video content with AI workflowsCombining AI-generated elements with live footageOptimizing prompts for brand-consistent visualsAuthority Figure/Expert ContentDoctor/dermatologist testimonials and reactionsEducational content with medical backingAnti-establishment messaging where appropriateTechnical RequirementsSoftware Proficiency (Preferred)Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)Midjourney (AI-generated graphics and visuals)Veo/Runway (AI video generation and motion graphics)Direct Response Editing ExpertiseHook Creation & TestingEdit multiple hook variations (3-5 per video) for A/B testingUnderstand the psychology of scroll-stopping openingsCreate pattern interrupts and curiosity gapsPacing & RetentionFast-paced editing to maintain attentionStrategic use of jump cuts, zoom-ins, and visual varietyAwareness of attention spans and drop-off pointsCTA IntegrationSeamless integration of call-to-action messagingCreating urgency through visual and audio cuesProduct showcase timing for maximum impactPerformance OptimizationEdit for different audience segments (e.g., menopause, anti-aging, joints)Understand which visual elements drive conversionsOptimize for different funnel stages (TOF, MOF, BOF)Analyze Facebook Ads Manager data to identify performance patternsSuggest creative improvements based on CTR, CPM, CPA, and engagement metricsData-driven iteration using ad performance dataSuccess MetricsAchieve target video performanceMaintain high output volume — 10+ hook variations per weekImprove creative performance through systematic testing and optimizationReduce production time while maintaining qualityQualificationsRequired Experience2+ years editing direct response video ads for high-spending D2C e-commerce brandsExperience with health/supplement/wellness brands preferredMeta advertising experience — understanding what performs on Facebook/InstagramFacebook Ads Manager proficiency — comfortable reviewing campaign data and suggesting creative optimizationsHigh-volume editing experienceVSL editing experience (3-10 minutes)Portfolio demonstrating direct response video editing with performance metricsSkills & AttributesAttention to detail while working quicklyCreative problem-solving to maximize limited footageData-driven mindset — willing to test and iterate based on performanceStrong remote collaboration communicationAdaptability to changing priorities and urgent requestsAnalytical thinking — interpret ad performance data and translate insights into creative improvementsAI prompt engineering for brand-consistent visualsWhy This Role Is Perfect for Ambitious Video EditorsPortfolio BuildingExpose content to millions of UK womenBuild a portfolio of proven, high-converting video adsDevelop expertise in health/wellness nicheImpact & OwnershipYour edits directly drive revenue and company growthCreative freedom within proven frameworksRecognition and rewards for performance improvementsApplication RequirementsPortfolio Guidelines - Submit portfolio/reel showcasing direct response video ads (short-form and VSL)Cover Letter explaining experience with high-spending D2C health/wellness brandsAI content examples (Midjourney/Veo) if applicableNext StepsWe’re looking to hire immediately for this role. Elavate is growing rapidly and needs someone who can hit the ground running.For ambitious video editors who: Want to work on campaigns with massive reach and impactThrive in fast-paced, data-driven environmentsAre excited about building something extraordinary from the ground upWant their work to contribute to helping thousands of women feel confident and healthyThis is your opportunity to join the UK's fastest-growing collagen brand.If you're ready to take your video editing career to the next level and make a real impact, we want to hear from you. #J-18808-Ljbffr