B2B Marketing

Overview This range is provided by Ecotricity. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range We’re on a mission to change the world – so we’re looking for awesome people who want to make a difference every day. No clock-watchers, just earth-shakers. Climate change is the biggest challenge we face – and the only way to stop it is by changing the way we all live our lives. That means changing how we power our homes, our businesses and our vehicles, changing what we eat and how we make it, and ensuring all the decisions we make are sustainable and have an ethical, green outcome. That’s where we come in. We’re not just a business energy company, we make a difference at the very center of things in Britain. We focus on energy, transport, and food because, between them, they account for 80% of all our carbon emissions. By changing those three things, whilst always considering the impact on nature, we can make a huge difference. About the Role We’re looking for a data-driven and customer-focused CRM Specialist to join our B2B Marketing team. This is a pivotal role in shaping how we engage with our business customers, prospects and partners through CRM platforms and campaigns. You’ll be responsible for managing and optimising our CRM systems, ensuring data integrity, and delivering targeted communications that drive engagement, retention and conversion. You’ll work closely with the wider marketing and content teams to ensure CRM activity aligns with our brand values and commercial goals. Responsibilities Develop and implement CRM strategies to support business objectives and customer lifecycle stages. Own the CRM roadmap and ensure alignment with marketing campaigns and sales initiatives. Collaborate with the Content Specialist to deliver timely, relevant and engaging email communications. Data Management & Insights: Maintain and optimise customer data within the CRM system, ensuring accuracy and compliance. Segment audiences based on behaviour, industry, and engagement levels to support targeted campaigns. Analyse CRM performance metrics and provide actionable insights to improve campaign effectiveness. System Management & Support: Manage the day-to-day operation of the CRM platform (Salesforce Marketing Cloud). Work with internal teams and external partners to troubleshoot issues and implement improvements. Provide training and support to colleagues on CRM best practices and usage. Skills & Experience Required Proven experience in CRM management, ideally within a B2B environment. Basic HTML coding skills A good understanding of personalisation and dynamic content Good understanding of Excel formulas Strong understanding of Salesforce Marketing Cloud and marketing automation. Excellent analytical skills with the ability to interpret data and generate insights. Experience with email marketing, customer segmentation and campaign reporting. Strong communication and collaboration skills – able to work cross-functionally with marketing, sales, customer service and content teams. Qualifications Required Degree in Marketing, Business, Data Analytics or a related field (or equivalent experience). CRM certifications - Salesforce Marketing Cloud, Pardot, Salesforce What we offer Competitive salary and benefits package Opportunity to promote renewable energy and environmental sustainability Creative freedom to develop innovative CRM campaigns & brand tone of voice, as part of a growing team Collaborative and purpose-driven work environment with access to broader Green Britain Group If you're passionate about sustainability, have a flair for email marketing, and want to help us engage communities around the green economy & clean energy, we'd love to hear from you Application requirements: Application window will close Friday 17th October. We are looking to make a decision on this role by Friday 31th October About Us Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind. Our mission is to change the way energy is made and used in Britain by replacing fossil fuels with clean, renewable energy. We don’t just supply green energy, we use the money from our customers' bills to make it ourselves too. We call this turning 'bills into mills' and have built windmills, sun parks and green gasmills in Britain. Ecotricity is an equal opportunities employer and is committed to providing equality for all. Seniority level #J-18808-Ljbffr