Head of Marketing

Job summary The newly created role of Head of Marketing will offer the successful candidate the chance to make a significant and long‑lasting impact within an established training charity, with the objective of ‘improving patient care’. Celebrating 40 years of operations in 2026, we are looking for an individual with passion, imagination and the ability to develop and deliver a new digital marketing strategy, in our next phase of growth. Main duties of the job The main duties of the role will include: Strategic Leadership Develop and implement the organisation's marketing and communications strategy Provide strategic advice to the executive and ensure marketing supports wider organisational goals Manage and allocate the marketing budget effectively Campaign Development & Delivery Plan, implement and evaluate integrated marketing campaigns across digital, social and traditional channels Use data‑driven insights and behavioural science to inform campaign design and improve performance Brand & Reputation Management Act as brand guardian, ensuring consistency of messaging and visual identity Digital & Technology Lead digital marketing strategies, including SEO, SEM and social media engagement Implement marketing automation platforms and analytics tools to track ROI and optimise campaigns Drive innovation through emerging channels and technologies Stakeholder Engagement Build and maintain relationships with internal teams and external partners Collaborate with clinical and operational teams to ensure marketing aligns with learner priorities Develop compelling narratives and case studies Performance Measurement Define and track KPIs for campaigns and overall marketing performance Use analytics to evaluate effectiveness and inform future strategies About us The successful candidate will report to an established multi‑skilled executive team with a focus on leading the digital marketing function of the organisation, and developing the commercial opportunities based on changes to medical advancements and the NHS 10‑year plan. Job details Date posted: 02 December 2025 Salary: £40,000 to £45,000 a year Contract: Permanent Working pattern: Full‑time, Flexible working Reference number: B0647‑25‑0001 Location: 1 Lowes Lane, Wellesbourne, Warwickshire, CV35 9RB (Hybrid – office on Wednesdays and Thursdays) Job responsibilities Head of Marketing Reports to: CEO – hybrid working on Wednesdays and Thursdays in Wellesbourne. Hours: Full time. The purpose of this role is to develop and deliver strategies that enable effective marketing and selling of Education for Health products, while also driving growth of the brand, brand awareness, customer engagement and revenue. The candidate will own the customer journey, oversee the marketing budget, lead the team, and work closely with senior leadership to align marketing with organisational goals. Person Specification – Experience (Essential) Senior marketing experience, ideally in an educational organisation Leadership and people management to achieve high performance Proficiency in Google Analytics 4, attribution, dashboards and insights Experience implementing tracking frameworks (UTM, goals, events, pixels) Hands‑on experience running Google Ads, Meta Ads and LinkedIn Ads campaigns Ability to optimise campaigns, run A/B tests, manage budgets and report on ROI Competence managing WordPress websites and landing page optimisation Strong understanding of SEO, keyword planning and content optimisation Experience with Mailchimp (or similar) for newsletters, automation sequences and audience segmentation Ability to work with CRM and LMS platforms Experience planning, promoting and analysing webinars Ability to create and oversee multi‑channel content calendars and partner communications Experience maintaining marketing infrastructure, including UTM tags, pixel integration and GDPR compliance Ability to build campaign dashboards in Power BI and present actionable insights Experience managing external suppliers (web design, graphic design, video production, content) Great insight into customer behaviour and turning data into actionable insights Good commercial acumen, planning and prioritisation skills, analytical decision‑making High‑level communication skills, both written and verbal Person Specification – Experience (Desirable) Experience of the public sector or similar markets Knowledge of PR and media, and skill in utilising promotion avenues Experience managing projects from inception to completion Project Management training or qualification Qualifications (Essential) Degree level qualification in marketing or an associated subject #J-18808-Ljbffr