Senior Digital Marketing Executive

Join us to apply for the Senior Digital Marketing Executive role at Jensten.Are you a passionate digital marketing professional who thrives on challenges, maintains high standards, and wants to make a real impact on company performance? The Jensten Marketing team is looking for a bright, inquisitive, and self-starting Senior Digital Marketing Executive to support our recently acquired digital businesses.This is an exciting time to be part of our growing business—where your achievements are truly valued and rewarded.As the Senior Digital Marketing Executive, you will support our rapidly expanding online insurance brands, including Salon Gold, Tradesman Saver, Professional Saver, and Cleaner Saver. This role is primarily remote, with some travel to our offices in Sutton, Surrey.Your main goal will be to drive growth, engagement, and customer acquisition through digital channels, aligning with our ambitious business objectives. Working with external agencies and our internal teams, you’ll lead the execution of multi-channel digital campaigns designed to boost brand visibility, generate high-quality leads, and improve customer retention—delivering measurable results that support our growth plans.Some key objectives & responsibilities will include:Social Media & Content MarketingDevelop and implement strategies to increase brand awareness, trust, and engagement across key platforms.Oversee creation of compelling, industry-relevant content.Manage community interactions, respond to queries, and monitor brand reputation.Stay ahead of industry trends and competitor activity to refine our social approach.Collaborate with agencies to plan, execute, and optimize paid social, PPC, display, and retargeting campaigns.Manage ad spend efficiently to maximize ROI.Conduct A/B testing on creatives, messaging, and targeting for continuous improvement.Ensure paid media aligns with broader marketing strategies.Email MarketingOversee email campaigns to nurture leads and boost retention.Segment audiences and personalize email journeys based on data insights.Use A/B testing, automation, and analytics to optimize performance.Maintain GDPR compliance in all email activities.Analyse campaign results and recommend improvements.Exploring New Channels & Revenue StreamsTest and scale new acquisition channels to increase engagement and policy sign-ups.Develop referral programs, influencer collaborations, and strategic partnerships.Launch promotions, competitions, and affiliate programs to generate leads.Keep abreast of industry trends to foster innovation and revenue growth.Agency & Stakeholder ManagementManage relationships with external agencies, ensuring campaigns meet business goals.Brief agencies on objectives, creative direction, and target audiences.Oversee performance reviews and ongoing collaboration.About youWe’re seeking a creative, relationship-driven marketer with the ability to simplify complex information and juggle multiple priorities. You should have proven experience managing B2C/B2B campaigns—preferably within the insurance sector, though other industries will be considered—and a solid understanding of our products and services.You’ll also be or have:Strong marketing background, with hands-on experience in social media management, paid digital campaigns (Google Ads, Meta Ads, LinkedIn Ads), and lead generation.Analytical skills with experience in tools like Google Analytics, Meta Business Suite, etc.Strategic mindset with a test-and-learn approach to campaign optimization.Experience managing agencies and working cross-functionally with internal teams.Knowledge of FCA compliance and regulatory considerations (desirable).Excellent communication skills, capable of engaging with senior stakeholders.Proficiency in GA4, SEO, PPC, and social media platforms.Experience creating content for websites, social media, email campaigns, and events.Strong planning and organizational skills for event management.Degree and marketing qualification.When you join us, you can expect a supportive culture and an attractive range of rewards and benefits, which include:Competitive salary with an annual pay review and bonus schemeFlexibility with hybrid working options27 days annual leave (includes a day off for your birthday and another for a religious holiday of your choice) plus bank holidaysAuto-enrollment into our excellent pension scheme (5% employer matched contribution)Flex-benefits—A range of flexible benefits to choose from, most important to youGroup Life Assurance cover3 months paid Maternity, Paternity & Adoption leaveProfessional qualification support relevant to your role and careerPerks at work—discounts on cinema tickets, meals, luxury items, etc.Holiday purchase scheme—up to 5 days annuallyAbout Us:Launched in 2018, Jensten is one of the UK's largest independent broking groups. Growing organically and through strategic acquisitions, we now place over £600m GWP into the market via our retail insurance broking, Lloyd's and London Market broking, and specialist underwriting arms.We fill the void in the market between a consolidator and a provincial broker. We have the scale, ambition, and expertise to stand out, but also the people, culture, and entrepreneurial DNA to maintain our client focus. This is why we are not just one of the leading independent broking groups, but also one of the most exciting.Our goal is to have people in our group who enjoy being part of one team with a shared commitment to delivering insurance distribution excellence. Listening and acting on feedback is key to our culture and EVP initiatives, making Jensten Group a fantastic place to work, learn, and grow. #J-18808-Ljbffr