Digital Campaign Manager

2 weeks ago

London, Greater London, United Kingdom Propel Full time

Direct message the job poster from Propel

The Marketing Recruiter | Connecting Startups & Scaleups with Marketers that fuel growth | A mentor, an advocate and an ally for my audience.

Propel are working with a fast-scaling, high-growth Series C B2B SaaS company. They are looking for a Digital Campaign Manager to take full ownership of their digital channels (email, LinkedIn organic/paid, ABM) and lead their efforts to convert audiences into engaged prospects.

Why This Role?

The company is transitioning from a startup mindset to one that's ready to scale, and they need a digital expert to support that journey. Their marketing efforts are centred around content-led initiatives, reaching the right audiences through well-optimised digital channels and ensuring their story is front and centre in the market. This role is critical to driving awareness, engagement, and conversion through a strategic, data-driven, and user-focused approach.

What You'll Be Doing:

  • Take full ownership of email marketing (via HubSpot), building workflows and customer journeys that drive awareness and conversions.
  • Lead paid and organic LinkedIn efforts—conceptualising, executing, and optimising campaigns to resonate with key B2B audiences.
  • Collaborate with the website team to create seamless journeys from LinkedIn and email to the website.
  • Proactively suggest and implement new, creative ideas to expand the reach and effectiveness of all digital channels.

Customer Journey Development:

  • Build and execute end-to-end customer journeys for segmented audiences (e.g., fixed income), driving awareness and engagement.
  • Leverage insights on user behavior to refine and optimise marketing touchpoints across email, social media, and website channels.

Account-Based Marketing (ABM):

  • Develop ABM programs targeting key accounts using tailored content and messaging, leveraging platforms like Demandbase and 6sense.
  • Drive highly personalised marketing strategies for enterprise clients to increase engagement and conversions.

Cross-Functional Collaboration:

  • Work closely with content, events, and other marketing teams to align messaging and ensure campaigns are content-driven.
  • Share campaign insights with stakeholders to inform future marketing and go-to-market (GTM) strategies.

Data & Reporting:

  • Analyse the performance of digital channels and use actionable insights to continuously optimise campaigns.
  • Track and leverage user behavior data to drive improved campaign performance and business outcomes.

What Propel are Looking For:

  • B2B Marketing Expertise: Proven experience in B2B SaaS, especially targeting enterprise and tech audiences.
  • Email Marketing: Expertise in email workflows, automation, and customer journeys using HubSpot or similar platforms.
  • Social Media Management: Strong experience with LinkedIn (paid and organic), including audience segmentation and optimization.
  • Strategic Mindset: Ability to think beyond tactical execution and contribute to high-level marketing strategy.
  • Ownership Mentality: A track record of taking full ownership of digital marketing efforts from strategy to execution.
  • Analytical & Data-Driven: Strong ability to analyse user behavior and campaign data, using insights to optimise future efforts.
  • ABM Experience: Bonus points for familiarity with account-based marketing programs and platforms such as Demandbase and 6sense.
  • Collaborative: Skilled at working cross-functionally with content, website, and event teams to align marketing efforts.

Why Join This Team?

  • High Growth & Opportunity: Be part of a fast-paced, high-growth business that values innovation and creativity.
  • Autonomy & Ownership: Take complete ownership of your area and have the freedom to experiment with new strategies.
  • Collaborative Culture: Join a team where everyone is empowered to own their areas and collaboration is key.
  • Impact: Play a pivotal role in shaping the company's story and driving meaningful business outcomes.

This is a career-defining opportunity for a driven digital marketing professional ready to own and scale digital marketing efforts at a high-growth, fast-moving business.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • Software Development
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