Marketing Brand and Campaign Manager

Location: Birmingham (Hybrid) Our client is a progressive and innovative business going through sustained growth and is now looking to recruit a Brand & Campaign Manager to join their Business Development (Marketing) Team. This role offers the opportunity to lead multi‑channel campaigns, shape brand strategy, and manage a small marketing team within a well‑established, market‑leading organisation. The role Develop and embed a PLG framework across key services. Use behavioural insights to define activation, adoption, and retention triggers. Collaborate with Product, UX and Solutions to align product evolution with growth objectives. Ensure campaigns align with business goals, brand strategy, and OKRs. Marketing Delivery & Collaboration Deliver content and campaign assets including landing pages, optimisation copy, in‑portal messaging, and CRO‑led content. Brief creative, social, PR and event work into the Brand & Campaigns team to ensure omnichannel consistency. Collaborate with brand specialists to ensure performance insights inform brand activity. Lead CRO experiments across websites, landing pages and key funnels. Form hypotheses using data, behaviour and UX best practice. Work with UX and Solutions teams to implement friction‑reducing enhancements. Data, Analytics & Commercial Performance Own dashboards and reporting across GA4, Looker, HubSpot and internal datasets. Provide insights that inform strategy, product development and commercial forecasting. Monitor and optimise paid channels with the Brand & Campaigns team. Campaign Oversight & Execution Develop and deliver multi‑channel B2B campaigns. Lead brand campaigns across B2B and B2C audiences.Manage end‑to‑end delivery across email, social, paid media and content. Lead nurture campaigns for Local Authority audiences. Brand & Communications Maintain consistent brand messaging across all campaigns and communications. Maintain brand guidelines and ensure all materials meet brand standards. Create and maintain templates and client‑facing materials. Act as a brand ambassador, ensuring alignment across all communications. Manage service email campaigns end‑to‑end, including content creation, scheduling and reporting. Oversee paid media strategy to amplify messages and drive lead generation. Support social content creation and scheduling. Manage blogs, website updates and imagery. Ensure SEO optimisation and alignment with brand guidelines. Analyse campaign performance across channels to maximise ROI. Produce KPI reports with clear insights and recommendations. Use data to guide targeting and continuous improvement. Events & Partnerships Work with events and content teams to deliver promotional outputs. Support thought leadership and event‑based campaigns. Applicants MUST have 3–5 years’ experience in marketing with strong B2B campaign delivery. Experience overseeing creative content, junior marketers or agencies. Strong understanding of digital marketing, email, social media, content, and events. Experience managing brand identity and ensuring consistent messaging. Excellent written and verbal communication with strong attention to detail. Ability to lead a Marketing Assistant. Data‑driven approach with experience using analytics to drive strategy. Strong organisational skills with the ability to manage multiple campaigns. Knowledge of CRM, automation tools and analytics platforms. Katie Bard is acting as an agency and is an equal opportunities employer. Referrals increase your chances of interviewing at Katie Bard by 2x. Seniority level Not Applicable Employment type Full‑time Job function Marketing Industries Business Consulting and Services #J-18808-Ljbffr