Casino Affiliate Manager

4 days ago

Greater Manchester, United Kingdom CustomAir Full time

CustomAir • Greater Manchester, England, United Kingdom Casino Affiliate Manager We’re looking for an experienced Casino Affiliate Manager to join the Totes Marketing team in Wigan. In this role you’ll be responsible for driving the growth and long‑term success of our Affiliate programme, with a specific focus on the Casino and Games verticals. You’ll manage and optimise affiliate partnerships to acquire high‑value new customers efficiently, profitably, and in full compliance with industry regulations. Reporting to the Senior Acquisition Manager, you’ll play a key role in shaping and delivering our Casino Affiliate strategy while helping us hit ambitious customer acquisition targets. What You’ll Be Doing Take ownership of our Casino Affiliate programme, managing relationships with all partners and proactively identifying and onboarding new affiliates to boost brand exposure and customer acquisition. Optimise both the volume and value performance of each partnership, reviewing and negotiating commercial agreements to ensure they are as effective as possible. Work closely with internal teams, oversee the media buying process within set budgets, ensure campaign plans align with promotional and event deadlines, and provide affiliates with the reporting and insights they need to deliver strong results. Lead internal performance reviews and regular check‑ins with key affiliate accounts. Act as a compliance champion: conduct ongoing audits of affiliate placements and work with our Marketing and Compliance teams to ensure everything aligns with UKGC and ASA guidelines. Collaborate with the Tote Product teams to forge deeper, integrated partnerships that enhance KPI performance, supported by relevant business cases. Stay informed about trends in iGaming and affiliate marketing, help keep Tote competitive, and represent the brand at relevant industry events and conferences. What We’re Looking For 3+ years of iGaming affiliate marketing experience. Strong relationship‑management and stakeholder‑management skills. Commercial understanding and experience negotiating and optimising digital partnerships. Confidence using third‑party affiliate tracking tools and interpreting data to make informed, performance‑driven decisions. Excellent Excel skills and proficiency across the Microsoft Suite. Ability to manage budgets effectively while meeting internal targets. Strong working knowledge of digital advertising legislation and relevant codes of practice, including CAP, ASA, and UK compliance requirements. Benefits Competitive basic salary Discretionary bonus scheme Company shares option plan Contributory pension scheme Life insurance (4× basic salary) Simply Health cash plan Holiday entitlement (33 days inclusive of bank holidays) Study support and opportunity for progression and development Confidential 24/7 365 employee assistance helpline Agile and collaborative office environment with free parking, fruit, biscuits, and drinks Regular social events, charity events and volunteering opportunities. #J-18808-Ljbffr

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