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Senior Manager, Segment Proposition
3 weeks ago
To define, develop and embed compelling customer value propositions for key Academic segments, ensuring marketing communications and campaigns are rooted in customer insight, brand alignment, and strategic messaging. This role translates complex portfolio offerings into clear, audience‑led messaging and narrative frameworks that connect to institutional priorities across academia, funders, and government. This role plays a central part in enabling Elsevier's shift to a segment‑first, customer‑led marketing model – working closely with colleagues across marketing, sales, and product to align storytelling, improve campaign effectiveness, and increase customer engagement. Responsibilities Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier's overall brand and transformation goals. Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications – ensuring consistency, clarity, and customer‑first language. Create persona‑based and stage‑aligned messaging that supports cross‑solution narratives and integrated portfolio storytelling. Collaborate with Revenue Enablement and Field teams to co‑develop sales materials, pitch decks, and campaign assets grounded in customer value. Act as the strategic messaging partner for campaign development, content planning, and quality review of go‑to‑market materials. Qualifications Extensive experience (7‑10+ years) in B2B marketing, strategic communications, brand management, or customer insights. Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios. Background in translating technical information or portfolios into clear, benefit‑oriented narratives. Experience collaborating with sales and marketing teams on go‑to‑market planning and enablement. Strategic approach to crafting clear and compelling messaging from complex information. Proficient writing and editing skills, including the development of messaging frameworks and concise communications. Effective cross‑functional collaborator, skilled at leading through influence. Ability to balance audience insights, brand strategy, and commercial objectives. Preferred Experience Experience in research, education, SaaS or data‑driven industries. Familiarity with academic institutions, research funders, or public sector buyer needs. About the business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. Benefits Generous holiday allowance with the option to buy additional days. Health screening, eye care vouchers and private medical benefits. Wellbeing programs. Life assurance. Access to a competitive contributory pension scheme. Save As You Earn share option scheme. Travel Season ticket loan. Electric Vehicle Scheme. Optional Dental Insurance. Maternity, paternity and shared parental leave. Employee Assistance Programme. Access to emergency care for both the elderly and children. RECARES days, giving you time to support the charities and causes that matter to you. Access to employee resource groups with dedicated time to volunteer. Access to extensive learning and development resources. Access to employee discounts scheme via Perks at Work. Health Benefits: Comprehensive, multi‑carrier program for medical, dental and vision benefits. Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan. Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time‑off Programs. Short‑and‑Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity. Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits. Health Savings, Health Care, Dependent Care and Commuter Spending Accounts. In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice. Compensation $66,700 - $111,200 (New York City). $63,800 - $106,400 (New York). $55,100 - $91,900 (Rochester, NY). Full time. Are you ready to lead the development of compelling value propositions that drive engagement and growth across key Academic segments? Will you champion unified, customer‑first messaging frameworks to empower our global marketing and sales teams in articulating Elsevier's value? We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1‑855‑833‑5120. #J-18808-Ljbffr
