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Account Director
2 weeks ago
Account Director About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Team: The Coca-Cola Company – Fanta Location: London (Hybrid Working) Contact type: Fixed Term Full Time/Part Time: Full Time Contract Duration: 12 months Reporting into: Client Partner and Managing Partner The Role Reporting to the Client Partner on Fanta and with a dotted line to the Managing Partner (Ogilvy UK Lead for The Coca‑Cola Company), this role focuses on 360° campaign development for Fanta, one of the world’s most iconic brands, within the fastest‑growing account at the agency. This role sits at the intersection of Advertising and Experience, combining creative, strategic, and content‑led approaches to connect meaningfully with audiences. The goal is to drive weekly drinking frequency through a value exchange that goes beyond traditional advertising. While innovative brand experiences are central, social AV films, campaigns, and other advertising touchpoints remain crucial for emotional impact and reach. This position will focus primarily on the global Fanta charters, supporting the Client Partners in the delivery of global campaigns and toolkits for local market activation. What This Looks Like In Practice Lead the development, execution, and optimisation of integrated campaigns across multiple channels. Create and deliver Experience Activations—purposeful interactions across the entirety of a consumer’s engagement with Fanta. These are end‑to‑end experiences that are connected, cohesive, and consistent, delivering real human value and driving business impact. Develop and deliver global toolkits that enable effective and consistent local market execution. Collaborate with international Ogilvy teams and other WPP operating companies such as Essence MediaCom (media strategy and channel planning) and VMLY&R Commerce (shopper communications). Work in a highly collaborative environment that mirrors Coca‑Cola’s culture: fast‑paced, high‑energy, and team‑oriented. Support and strengthen partnership initiatives, working closely with key collaborators and other experiential platforms. Key Responsibilities Lead strategic thinking and creative development across integrated campaigns for Fanta, balancing brand, advertising, content, and experience initiatives. Build and maintain strong client relationships, acting as a trusted advisor and ensuring client expectations are consistently met or exceeded. Manage and inspire multi‑disciplinary teams, fostering collaboration between Advertising, Experience, PR & Influence, and Behavioural Science teams. Ensure seamless coordination across global and local teams, aligning creative output with both regional and worldwide strategies. Oversee campaign budgets, timelines, and resource allocation to deliver high‑quality work on time and within scope. Translate complex briefs and business objectives into clear, actionable strategies for the team. Identify opportunities for innovation and growth, keeping Fanta at the forefront of the category. About You We’re looking for a proactive, highly organised, and strategic leader who thrives in a fast‑paced, collaborative environment. You will support the Client Partners in the management and delivery of the Fanta Global charters, ensuring the creation of best‑in‑class global campaigns and toolkits that enable successful local market implementation. You Will Have Proven experience leading integrated campaigns for global brands, ideally in both Advertising and Experience channels. Strong understanding of creative development and production across social, digital, and physical experiences. The ability to simplify complexity, manage multiple priorities, and maintain high attention to detail. Excellent communication and interpersonal skills, able to build trusted relationships with clients and internal teams. Equanimity under pressure, including flexibility for occasional early morning or evening calls. Curiosity and willingness to learn from cross‑disciplinary teams, including PR, Influence, and Behavioural Science specialists. Nice To Have Experience working with fast‑moving consumer goods (FMCG) brands, ideally beverages. Global campaign experience. Knowledge of shopper communications and integrated media strategy. Some level of interest or experience in gaming would be an advantage, given the growing importance of this space to Fanta’s brand expression. Experience developing global toolkits for multi‑market execution. Exposure to partnership‑driven initiatives, whether with entertainment, gaming, or cultural collaborators. How we help you Thrive 25 days annual leave + 1 Volunteer Day Bupa Healthcare Enhanced Maternity, Adoption and Shared Parental Leave We have a Flexible Working Model with core working hours: 10am – 4pm A 1.5:1 Matching Pension Structure Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year Season Ticket Loan and Cycle to Work Scheme Life Assurance At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game‑changing ideas across culture and business through collaboration, integrity, and a celebration of self‑expression. We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response. Seniority Level: Director Employment Type: Full‑time Job Function: Sales and Business Development Industries: Construction, Software Development, and IT Services and IT Consulting #J-18808-Ljbffr
