Digital Marketing Specialist

2 weeks ago


City Of London, United Kingdom IG Group Full time

Digital Marketing Specialist page is loaded## Digital Marketing Specialistlocations: Cannon Street, Londontime type: Full timeposted on: Posted Todayjob requisition id: R\_15618**Job Title**Digital Marketing Specialist**Job Description****Digital Marketing Specialist****Location:** Cannon Street, London **Department:** IG Prime Marketing **Reports to:** Head of IG Prime MarketingIG Group is a global, FTSE 250-listed company operating in 18 countries. Our fintech brands provide online trading and investing platforms.**About IG Prime**IG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.**The Role**We are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team. This role is perfect for a numbers-focused marketer who thrives on optimising campaigns and driving measurable results. You will be responsible for managing our paid media strategy, lead generation initiatives, and digital performance across multiple channels.**Key Responsibilities*** Manage and optimise paid media campaigns across LinkedIn, X (Twitter), Google DV360, and other programmatic platforms* Execute PPC campaigns with a focus on lead generation and conversion optimisation* Design and implement email marketing campaigns, analysing performance metrics and improving engagement rates* Maintain and update website content* Monitor and report on digital marketing performance using analytics tools, providing actionable insights* Conduct A/B testing across all digital channels to continuously improve campaign effectiveness* Manage marketing budgets and ensure optimal ROI across all paid channels* Collaborate with sales teams to align marketing qualified leads with business objectives* Stay current with digital marketing trends and platform updates relevant to B2B financial services**What We're Looking For*** 3-4 years of digital marketing experience, preferably in B2B or financial services* Proven experience managing paid social campaigns on LinkedIn and Twitter* Hands-on experience with programmatic advertising platforms (Google DV360 or similar)* Strong PPC campaign management skills (Google Ads)* Proficiency with analytics tools (Google Analytics, Adobe Analytics, or similar)* Experience with email marketing platforms and marketing automation* Website editing experience using CMS platforms* Strong analytical mindset with excellent attention to detail* Ability to interpret data and translate insights into actionable strategies* Results-oriented approach with a track record of achieving KPIs* Excellent communication skills and ability to present performance data clearly**What We Offer*** Competitive salary and performance-based bonus* Comprehensive benefits package including health insurance and pension* Professional development opportunities within a global financial services leader* Modern office environment in the heart of London's financial district* Opportunity to work with cutting-edge marketing technology and platformsApply Now**Number of openings**1
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