Paid Social Performance Manager

Join to apply for the Paid Social Performance Manager role at Marshmallow Join to apply for the Paid Social Performance Manager role at Marshmallow About Marshmallow We exist to make migration easy. A systemic problem of this magnitude requires a team of curious thinkers who relentlessly pursue solutions. Those who constantly challenge the why, dismantle assumptions, and always take action to build a better way. A Marshmallow career is built on a cycle of continuous growth, with learning at its core. You will be challenged to raise the bar on your capabilities and supported with the right tools and guidance to do so. This ensures you can deliver impactful work and drive change. If life at Marshmallow sounds like it could be for you, explore our Culture Handbook to find out more. Move our mission, and your career, forward. About You You’re a hands‑on Performance channel expert with significant Paid Social experience, who has managed complex accounts in‑house, without reliance on agency partnerships. You boast a demonstrable track record of scaling and optimising performance. You have proven experience managing Meta (Facebook and Instagram) performance channels in‑house, owning budgets, strategies and results. You combine commercial acumen with the ability to deliver results at pace. You work confidently with cross‑functional teams including data, product, agencies and platform partners, ensuring alignment with our growth priorities. You’re passionate about performance and paid social and operate at the forefront of channel and industry innovation and best practice, ensuring we’re always best in class. Having full accountability for channel outcomes, you thrive in a fast‑paced, high‑growth environment where priorities can shift quickly and you’ll be comfortable making decisions in ambiguity. Experience in regulated industries, in particular Financial Services is an advantage, as is a proven ability to navigate complex compliance requirements. What You'll Be Doing Own Paid Social channel performance from strategy to execution Allocate budgets across full funnel campaigns to drive efficiency Develop integrated full‑funnel campaign strategies across awareness, prospecting and retargeting Actively collaborate with data and product peers to enhance the performance of your channels and the customers experience Collaborate with creative teams to brief creatives based on performance and audience insights Run lift tests and experiments to measure incrementality of Paid Social campaigns Identify cross‑channel opportunities and share insights on audience and creative Confidently forecast channel level performance Report to stakeholders, translating performance into business outcomes Skills Hands‑on Execution - Demonstrates a strong command of paid social campaign operations. Analytical Skills - Uses data to tell compelling stories and inform decisions. Forecasting and Planning - Develops accurate channel forecasts and budget plans aligned with business objectives. Technical Background - Demonstrates a solid technical understanding of paid social ecosystems. Tactics & Optimisation - Builds and executes structured creative and audience testing roadmaps. Channel Strategy - Designs full‑funnel paid social strategies that integrate with broader marketing plans. Wider Business Context - Aligns paid social budgets and activity with overall commercial goals and cycles. Behaviours Future Obsessed - Evolves targeting and creatives based on insights Raise the Bar - Elevates the team's technical and creative execution Cultural Icon - Encourages cross‑team collaboration Always Deliver - Meets or exceeds OKR targets Perks of the job Hybrid working - Spend 3 days a week with your team in our collaborative London office Competitive bonus scheme - designed to reward and recognise high performance Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Sabbatical Leave - Get a 4‑week fully paid sabbatical after being with us for 4 years Work From Anywhere - 4 weeks work from anywhere to use, with no need to come to the office Mental wellbeing support – Access therapy and mental health sessions through Oliva Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year – on us – to further your skillset Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches Medical cash plan - To help you with the costs of dental, optical and physio (plus more) Tech scheme - Get the latest tech for less Plus all the rest; 25 days holiday (+ bank holidays), pension, cycle to work scheme, monthly team socials and company‑wide socials every month Our Process We Break It Up Into 4 Stages Initial call with a member of our Talent Acquisition team (40 mins) A past‑experience interview (60 mins) A skill‑based/technical interview (60 mins) A culture interview to check that your work style fits our processes and values (60 mins) We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications to consider, we can’t give individual feedback on each application. Background checks As part of our commitment to maintaining a safe and trustworthy environment, we’ll carry out standard background checks, including a DBS and a Cifas check. These help ensure there are no ongoing criminal proceedings and support the prevention of fraud and other forms of serious misconduct. If anything of concern is identified, it may affect your eligibility for certain roles or services. Feel free to ask our Talent Acquisition team if you have any questions about this Everyone belongs at Marshmallow At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias. We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications. We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong. Recruitment privacy policy We take privacy seriously here at Marshmallow. Our Recruitment privacy notice explains how we process and handle your personal data. To find out more please view it here. #J-18808-Ljbffr