Sales Manager

2 weeks ago

Peterborough, United Kingdom William Henry Associates Full time

Our client is a leading UK-based training and business growth organisation, dedicated to helping trades entrepreneurs scale their companies, streamline operations, and increase profitability. Through structured education, expert mentorship, and ongoing support, they empower business owners to build stronger, more efficient, and more profitable enterprises.

The Role

They are seeking an ambitious, performance-driven Sales Manager to lead and inspire a team of Business Development Managers (BDMs). The role involves engaging with business owners and decision-makers across the UK trades sector to promote attendance at their Business Growth Day events.

This is a hybrid leadership position that combines team management with hands-on sales activity. The successful candidate will coach, motivate, and manage a remote sales team while also personally contributing to sales targets. It’s ideal for a results-oriented leader who enjoys both inspiring others and closing deals themselves.

Key Responsibilities

* Lead, mentor, and motivate a team of BDMs to achieve consistent monthly attendance targets across multiple national events.

* Personally drive sales activity — engaging leads, converting opportunities, and setting the performance benchmark for the team.

* Manage and support the sales team remotely via Zoom/Teams, maintaining a culture of accountability and energy.

* Work collaboratively with the marketing department to optimise campaigns and maximise conversion rates.

* Monitor and analyse performance data to identify trends, improve processes, and enhance results.

* Foster a competitive, high-performance environment that recognises and rewards success.

Candidate Profile

* Demonstrable experience in B2B sales leadership, ideally within an events driven or training/coaching environment

* A hands-on, lead-from-the-front sales manager who thrives on both coaching and selling.

* Highly target-driven, financially motivated, and passionate about exceeding expectations.

* Strong communicator with proven remote team management skills.

* Confident using CRM systems, digital sales tools, and online meeting platforms.

The Opportunity

* Competitive base salary with uncapped commission structure.

* Flexible hybrid working — lead from anywhere while staying connected with the team.

* A supportive, performance-led culture that values accountability, ambition, and results.

* Excellent long-term career progression within a growing national organisation

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