Marketing Events Lead

OverviewAnthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the roleAnthropic is seeking an experienced EMEA Marketing Events Lead to establish and lead our field marketing presence across Europe, Middle East, and Africa. As our first dedicated field marketing hire in the region, you\'ll play a pivotal role in building our market presence and directly contributing to revenue growth through strategic field marketing programs and events. This role requires deep expertise in executing integrated marketing campaigns that drive pipeline and support our sales teams in achieving ambitious revenue targets. You\'ll work closely with sales leadership, the global field marketing team, and cross-functional partners to create compelling programs that resonate with enterprise customers across diverse EMEA markets. This role is heavily events-focused, and ideal candidates will have equal experience in both field marketing and event management.ResponsibilitiesExecute comprehensive field and event marketing strategies across EMEA, with primary focus on European marketsPlan, manage, and execute a portfolio of field marketing events including executive roundtables, customer events, partner programs, and industry conferencesLead sales enablement initiatives including content localization, regional messaging adaptation, and creation of market-specific sales toolsManage regional field marketing hiresPartner closely with EMEA sales leadership to align field programs with territory plans and account strategiesDevelop and execute multi-channel event strategies that directly contribute to pipeline generation and revenue targetsManage regional field marketing budgets across multiple countries and programs, ensuring optimal ROI and reporting with the global Marketing Events teamCreate and implement lead capture and qualification processes tailored to regional market dynamicsCollaborate with the global Marketing team to localize and adapt campaigns for EMEA marketsTrack and analyze program performance metrics, providing regular reporting on pipeline contribution and ROI, laddering up to both regional and global goalsBuild relationships with key partners, vendors, and industry organizations across EMEACoordinate with Product Marketing to ensure consistent messaging and positioning in all regional programsDrive continuous improvement through post-event analysis and stakeholder feedbackYou may be a good fit if youHave 12+ years of B2B marketing experience with deep expertise in field marketing and event management in EMEA markets, particularly EuropeDemonstrate expertise in both field marketing and event marketing, with the ability to excel as the first dedicated hire in the regionHave demonstrated success contributing to large revenue goals ($500M+) through integrated field marketing initiativesPossess extensive experience creating and executing multi-channel event strategies with measurable revenue impactHave a proven track record of people managementHave strong project management skills with experience managing complex, multi-country programs simultaneouslyPossess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgetsHave deep understanding of SaaS sales cycles and enterprise B2B buying processesDemonstrate cultural awareness and ability to adapt strategies for diverse European marketsHave experience with marketing technology stack and attribution modelingExcel at cross-functional collaboration, particularly with sales teamsAre comfortable with ambiguity and thrive in fast-paced, evolving environmentsHave strong analytical skills and data-driven approach to program optimizationStrong candidates may also haveExperience marketing AI/ML or complex technical products to enterprise customersUnderstanding of EMEA regulatory and compliance requirements for marketing activitiesExperience working in high-growth technology companiesKnowledge of account-based marketing (ABM) strategies and executionPrevious experience as a first field marketing hire in a new regionTravel RequirementsThis role requires approximately 40-50% travel within EMEA for field events, customer engagements, and team management, with additional travel to Anthropic offices for alignment and planning sessions.Deadline to apply: None. Applications will be reviewed on a rolling basis.LogisticsEducation requirements: We require at least a Bachelor\'s degree in a related field or equivalent experience.Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.Visa sponsorship: We do sponsor visas. If we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. We urge you to submit an application if you\'re interested in this work. We think AI systems like the ones we\'re building have enormous social and ethical implications and strive for diverse perspectives on our team.How we\'re differentWe believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on large-scale research efforts and value impact toward steerable, trustworthy AI. We are collaborative and host frequent research discussions to ensure we pursue the highest-impact work. Communication skills are highly valued.The easiest way to understand our research directions is to read our recent research, including GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.Come work with usAnthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space. Guidance on Candidates\' AI Usage: Learn about our policy for using AI in our application process.We sponsor visas where possible and encourage you to apply even if you do not meet every qualification. Further information on applications and communications will be provided during the process. #J-18808-Ljbffr