Marketing and Sales Lead

OverviewOur client is a global manufacturer of capital machine tool equipment and, with continued growth in their UK and European markets, they're seeking a Marketing and Sales Lead to support their UK Sales Team activity and growth. Office based at the Group HQ in Worcester and working alongside an existing sales organisation, this role requires a combination of modern marketing expertise and, where possible, technical expertise within the CNC machine tooling market or a similar technical/capital goods environment. The role will create and develop effective promotion campaigns and identify new opportunities for business growth, as well as direct marketing/sales strategies. You will play a key role in supporting and guiding the UK sales force. This focused role is designed to develop modern strategic activity with both new and existing UK customers, combining technical and market knowledge to provide clear direction and help promote the client's established brand across the UK and Ireland. Ideally you will be highly versed in using modern marketing and social media tools to support market engagement. This role is suitable for a dynamic, self-motivated individual with a strong foundation in engineering and marketing, preferably with experience in selling capital equipment or machining/manufacturing.Reporting to the UK General Sales Manager and UK Sales Director, the responsibilities are as follows: Develop and implement strategic sales and business development initiatives Support the UK Sales Team by providing insights, tools and competitor technical knowledge Collaborate with European sister company counterparts to align campaigns and share success stories Identify and analyse market trends, customer needs and competitive positioning Identify industry sectors with tailored campaigns Contribute to the continuous development of sales processes and performance Work with lost/cancelled order data to refine future campaigns and targeted mailshots Create bespoke and focused stocked mailshots tailored to specific customer segments Target OEM customer relations to drive standardisation and outreach consistency Match machine capabilities to potential new customers Review and monitor business and social media tools and industry articles for leads and intelligence Manage lead generation from the company website Ensure full communication across the sales teams Attend trade shows/events and network with potential new clients while monitoring the competition Person specification / Qualifications Essential Criteria Highly experienced in the use of modern media tools and activities Minimum 3 years of sales, business development or public relations experience Ability to think strategically Confident in using CRM tools to drive direction and communication Work comfortably in a commercial and technical environment Motivated and a self-starter with excellent communication skills Strong expertise with digital platforms Strong knowledge of manufacturing sectors Good understanding of the machine tool market Experience in engineering and automation Experience in CNC machine tools Have a recognised engineering qualification Experience of CRM systems Note: The formal internal role title for this position is Business Development Executive. Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency. In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included. #J-18808-Ljbffr