Marketing Coordinator

1 week ago

Windsor, Windsor and Maidenhead, United Kingdom Platinum Resourcing (UK) Ltd Full time
Working for a European organisation who specialise in the medical industry, you will join an innovate and highly regarded group of professionals who are experts in their field.

Working closely with the Marketing Manager, the Marketing Coordinator will be responsible for creating, curating, and managing content across social media platforms to engage their audience, and drive awareness of their initiatives. You will collaborate with the internal office team to deliver effective social media campaigns and identify opportunities for cross-promotion. To act as the key point of contact for their social media activities, liaising with the external communications agency responsible for delivering wider marketing and communications initiatives.

This role will be offered on a hybrid basis with 2 days in the Windsor office and 3 remote working days.

Salary £30,000 - £32,000 per annum, depending on experience , 28 days holiday plus bank holidays, private healthcare, employee discount schemes, training and development.

Main Duties and Responsibilities

* Work with the internal office team to develop, curate, and manage high-quality social media posts (via Instagram, X, LinkedIn, Facebook and YouTube) that align with goals and brand.

* Maintain an organised social media calendar, scheduling campaigns strategically to optimise engagement.

* Interpreting briefs and requests and applying creativity to meet audience and channel objectives.

* Work proactively to source, identify, generate and research member-based content.

* Write persuasive and engaging copy for social media campaigns and when required, other marketing materials.

* Support live coverage of selected events through real-time social media updates and engagement.

* Interact with followers, respond to comments and messages in a timely manner.

* Monitor conversations across platforms for relevant discussions and strategically engage to enhance their online presence.

* Identify and engage with online user-generated content.

* Build strong partnerships with existing social media ambassadors and propose new ambassadors to the internal office team.

* Regularly audit social media channels to ensure content is up-to date, accessible and user friendly.

* Track and analyse social media performance metrics and prepare regular reports to inform strategy adjustments.

* Use analytics to identify trends, optimise content, and improve engagement across platforms.

Essential skills and experience include:

* Bachelor's degree in Marketing, Communications, Journalism, or a related field.

* A professional Chartered Institute of Marketing qualification or equivalent.

* Proven experience of producing social media content to an exceptional level that generates high levels of engagement via Instagram, Facebook, X, YouTube, LinkedIn, ideally within healthcare, non-profits, or professional associations.

* Highly creative content producer with attention to detail and the ability to proof-read, sub-edit and write engaging copy.

* Ability to shoot and edit high-quality video content and photography.

* Experience of paid social advertising, including Meta Business Suite.

* Understanding of digital marketing, customer engagement, online behaviours and trends.

* Strong analytical skills and proficiency in marketing analytics tools.

* Ability to work independently, manage multiple priorities, and adapt to changing needs.

* Excellent communication skills (with internal and external colleagues) and attention to detail.

* Flexibility to occasionally work outside regular hours for events and live coverage

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