Influencer Senior Manager

Reporting into an Influencer Executive Director, as an Influencer Senior Manager, you will be responsible for driving influencer marketing strategy and execution across key UK client projects, whilst treating influencer activity as a core media channel within the broader communications mix. You will offer strategic counsel, creative direction, and platform expertise to deliver culturally relevant, performance-led influencer projects. You'll operate both autonomously and with others, ensuring delivery to the highest creative and operational standards. With a deep understanding of the creator economy, paid social strategy, and integrated media planning, you'll bridge brand storytelling with creator collaboration - ensuring influencer work complements adjacent channels such as podcasts, social partnerships, and paid media. You'll be confident in communicating with talent directly, talent managers and influencer agencies, demonstrating proficiency in best practices and an understanding of how to service clients whilst working with third parties to deliver the best outcomes for everyone. You'll collaborate closely with social, media, and creative specialists, often leading multidisciplinary squads to deliver work that could be award-winning. You'll combine creative flair with commercial acumen - identifying new opportunities, expanding briefs, helping shape new business growth, and not be afraid to get stuck into the detail of delivery and execution of campaigns You'll also help shape our operational processes, contributing to all areas from new business, project management through to reporting. You will be a valuable addition to the team bringing a fresh, expert perspective. Responsibilities Lead influencer strategy and execution across local market projects, ensuring alignment with campaign objectives, audience insights, and wider media plans. Act as a strategic partner to clients, advising on creator selection, platform fit, paid amplification, and performance metrics. Create clear, insight-led campaign pitch and strategy decks that articulate influencer ideas, creative direction, and media integration. Collaborate with paid social, and creative teams to deliver cohesive, cross-channel campaigns. Manage project delivery to a high operational standard - owning day‑to‑day delivery or overseeing junior team members where appropriate. Drive campaign measurement, ensuring activity is evaluated for both creative impact and forecasted media performance. Identify and pursue new business opportunities – whether proactively building influencer‑led ideas, expanding existing briefs, or contributing to responses to briefs. Stay at the forefront of creator economy and platform trends, ensuring recommendations reflect current best practice and innovation. Support post‑campaign reporting, translating performance into actionable insights and future planning recommendations. Qualifications Proven track record delivering cross‑platform influencer campaigns that integrate within broader media plans, including paid amplification. Well versed in working with creators of different sizes and an understanding of the metrics of success for influencer identification and reporting (both in‑campaign and at end of campaign). Proficient in working on one‑off and long‑term campaigns with new and repeat talent for clients. Competent with influencer related tech (Sprout/Later etc). Experienced and confident in speaking with talent, talent agencies, and third parties about creators, briefs, negotiation and generating solutions to any issues. Familiarity and strong interest in the creator marketing industry in general, including being aware of trends, new innovations in the space (from talent and agencies), how creators are diversifying their content and how social media platforms are working with creators. Team player who is collaborative, and happy to be leaning into the delivery of campaigns, from contacting influencers and negotiating rates to ensuring deadlines are met. Strong project management capability – able to deliver to high standards independently or through others. About OMD EMEA At OMD EMEA, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world's largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent. Learning and Working Culture Learn Fast, Act Fast. To help navigate the road to a 'new normal', learning from, and acting upon data signals at scale and speed is crucial. Flexible Working: At Omnicom Media Group we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two days working remotely), with standard hours 9:30‑17:30 and core hours 10:30‑16:30 available for flexibility. #J-18808-Ljbffr