Group Marketing Manager

3 days ago Be among the first 25 applicants Location: Hemel Hempstead Salary: £45,000 Working Hours: Monday to Friday 9am – 5:30pm SCG is seeking a dynamic and experienced Group Marketing Manager to lead our marketing team. The successful candidate will support the development and implementation of marketing strategies that drive growth and enhance our brand presence. This role requires a strategic thinker with excellent leadership skills and a proven track record in marketing management. Key Tasks Influence and oversee the delivery of the Group Marketing Plan. Maintain the communication of the published marketing plan with key stakeholders. Work with the Deputy Marketing Manager/Project Manager to ensure efficient allocation and pacing of marketing resources to deliver on our deadlines. Own the responsibility for tracking the ROI of key projects, feeding into dashboards and board reports. Analyse the performance and successful completion of short‑ and long‑term goals. Brand guardianship, including key company messages (Be More). Stakeholder management. Responsibilities Support the operationalising, development and execution of Marketing Strategies: Work with the Group Marketing Director to create and implement comprehensive marketing plans to achieve company objectives and drive brand awareness. (Particular focus on the Primary Care vertical in the immediate short‑term). Team Leadership: Lead, mentor, and manage a team of 8 marketing professionals, fostering a collaborative and high‑performance work environment. Work closely with the Marketing Systems Manager to ensure the roadmap of systems development supports the delivery of a successful ROI‑led and data‑driven marketing strategy. Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across various channels, including digital, social media, email, and print, as laid out in the Group Marketing plan. Market Research: keep a finger on the pulse of trends, customer needs, and competitive landscape to inform and influence marketing strategies. Budget Management: Be mindful of the marketing budget, ensuring effective allocation of resources and ROI on marketing activities. Brand Management: Maintain and enhance the company's brand image and reputation through consistent messaging and creative marketing initiatives. Performance Analysis: Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to the Head of Group Marketing. Content Creation: Oversee the creation of engaging and relevant content for various marketing channels, including press releases, ensuring consistency in tone and messaging. Event Support: Help plan and execute company events, webinars, trade shows, and promotional activities to enhance brand visibility and customer engagement. Qualifications And Experience Bachelor’s degree in marketing or a related field. Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role. Proven track record of executing successful marketing strategies to drive clear ROI. Proficiency in digital marketing tools and platforms. Analytical mindset with the ability to interpret data and make data‑driven decisions. Knowledge And Skills Solid organisational skills, including attention to detail and multitasking skills. Strong working knowledge of Microsoft Office and project management software. A bachelor’s degree in marketing, Business, or a related field is advantageous. Proven working experience in the marketing environment. Excellent communication skills. Excellent written and verbal communication skills. Strong leadership and team management skills. Excellent communication and interpersonal skills. Creative thinker with a passion for innovation and continuous improvement. Benefits 21 days holiday – increasing to 22 days after 3 years and to 25 days after 5 years Extra day off for your birthday Buy holiday scheme Employee Assistance Programme Free onsite parking Enhanced company sick pay Discounted retail vouchers Reduced gym membership Annual salary review SCG mobile benefit Employee referral bonus Onsite canteen offering free croissants and freshly made soup Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industry IT Services and IT Consulting SCG is proud to be an equal opportunities employer. We welcome applications from all parts of the community and are committed to upholding the principles of the Equality Act 2010. We are committed to supporting applicants with disabilities. We will endeavour to make necessary adjustments to ensure a fair and accessible recruitment process. #J-18808-Ljbffr