PPC Manager

About the roleYou will run the performance marketing activity alongside the Performance Lead - currently paid search/PPC and paid social, with £2.5m+ annual spend - underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you’ll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a “do-er” first and foremost.Run effective performance marketing strategies, launching/optimising campaigns locally and internationallyMaximise productivity through automation and feed integrationRapidly identify high-potential ideas via a ‘test and learn’ approachSupport the building out of the international plan and global expansion, targeting local search engines as appropriateSuggest implementing monitoring tools and aid the process/reports for analysing PPC performanceAssist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTVCollaborate with engineering, data science, SEO, translation and content as needed to deliver campaignsWork closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copyMake data-driven decisions based on metrics, industry insights, market trends, and the competitive landscapeContribute to Pitchup.com’s broader growth strategy and keep abreast of PPC, SEM and Paid social trendsAbout youProven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce businessStrong experience in paid search with at least 3-4 years of experienceExperience in paid social is advantageous (Meta/TikTok)SA360 experience required (including Template management experience)French or Spanish language skills highly desirableExcellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attributionCommercially focused and driven with the ability to work towards metrics and manage budgetsAbility to work to deadlines in a fast paced environmentExcellent verbal and written communication skillsIdeally a background (e.g. degree) in a STEM or other numerate disciplineSalary: £40,000 to £50,000BenefitsPension match up to 4%25 days'’ holiday + bank holidaysLife insurance, critical illness cover, group income protectionAviva private health insuranceEnhanced maternity and paternity leaveCycle to work schemeStaff discount scheme for Pitchup.com holidaysRead some of our press coverageUK: https://inews.co.uk/inews-lifestyle/travel/uk-camping-campsites-august-bank-holiday-2022-availability-pitch-prices-1804816UK: https://www.yumpu.com/en/document/read/67423068/camping-trade-world-issue-11/43UK: https://www.farminglife.com/country-and-farming/international-womens-day-women-playing-key-role-in-growth-of-agritourism-study-finds-4055326UK: https://www.thetimes.co.uk/article/storm-clouds-on-the-horizon-for-temporary-campsites-mg7nz5cv6IT: https://vincenzochierchia.blog.ilsole24ore.com/2022/01/18/estate-2022-pitchup-turismo-glamping-gonfie-vele/IT: https://www.vanityfair.it/gallery/tende_da_campeggio_facili_da_montare_da_portare_in_vacanzaUS: https://medium.com/authority-magazine/dan-yates-of-pitchup-the-future-of-travel-in-the-post-covid-world-949495433861US: https://www.washingtonpost.com/travel/tips/camp-rental-utah-california-yellowstone/US: https://www.nytimes.com/2022/11/27/travel/love-or-leave-winter-on-the-cheap.htmlES: https://www.elmundo.es/viajes/hoteles/2022/06/23/62b2c84ffdddffd5758b45ef.htmlES: https://www.europapress.es/turismo/nacional/noticia-sector-camping-espana-preve-2023-cifras-record-reservas-pitchup-20230215125405.htmlFR: https://www.lefigaro.fr/actualite-france/ces-commercants-contraints-aux-promos-pour-rassurer-les-vacanciers-20220808FR: https://www.camping-car.com/nos-actus/27057-laissez-vous-tenter-par-une-escapade-en-van #J-18808-Ljbffr